Top Leaderboard, Site wide
Shop the Truthdig Gift Guide 2014
December 18, 2014
Truthdig: Drilling Beneath the Headlines
Sign up for Truthdig's Email NewsletterLike Truthdig on FacebookFollow Truthdig on TwitterSubscribe to Truthdig's RSS Feed

Get Truthdig's headlines in your inbox!


Go West, Young Han
Weather Extremes Rise as Planet Gets Hotter and Colder






Truthdig Bazaar
The Lives of Riley

The Lives of Riley

By Mark Heisler
$6.00

more items

 
Ear to the Ground

Anti-Abortion Group to Air Super Bowl Ad

Email this item Email    Print this item Print    Share this item... Share

Posted on Jan 22, 2010
AP / Dave Martin

Quarterback Tim Tebow hugs coach Urban Meyer after Florida’s victory in the Sugar Bowl on Jan. 1. The eye-black biblical references became a Tebow trademark during games.

Focus on the Family, a Colorado-based Christian conservative group, is really breaking its bank. The group announced it is buying 30 seconds of Super Bowl ad time during which it will air an anti-abortion message featuring former University of Florida star quarterback Tim Tebow. —JCL

The Guardian:

Next month’s Super Bowl broadcast, which garners an enormous TV audience, will feature an advert paid for by an anti-abortion evangelical Christian group.

A former college football star known for his outspoken beliefs will appear in the costly 30-second spot bought by Focus on the Family, a Colorado-based ministry influential in Christian conservative politics.

Nearly 100 million Americans are expected to tune in to Super Bowl XLIV on 7 February in Miami Gardens, south Florida. The adverts attract nearly as much attention as the game itself, with Americans watching to see how brands vie for consumers’ attention. The Focus on the Family advert is a rare spot from an advocacy group.

The advertisement will feature Tim Tebow, former champion quarterback for the University of Florida football team, who painted Bible quotations under his eyes during games. Focus on the Family and CBS television, the network broadcasting the game, did not disclose the cost of the advert, but media analysts say the cost of a 30-second spot will run between $2.5m and $2.8m.

Read more

More Below the Ad

Advertisement

Square, Site wide

New and Improved Comments

If you have trouble leaving a comment, review this help page. Still having problems? Let us know. If you find yourself moderated, take a moment to review our comment policy.

By jan chapman, January 24, 2010 at 6:21 pm Link to this comment
(Unregistered commenter)

We should be glad that FOF is spending their money this way.  This ad is not going to change anyone’s mind, but it will put a big dent in their budget. Maybe that will curtail some of their other activities.

But we should still let CBS know how we feel. I am emailing them right now!

Report this

By jean Gerard, January 24, 2010 at 4:43 pm Link to this comment
(Unregistered commenter)

“A hundred million Americans “will be watching to see how brands vie for
consumers’ attention.”

No wonder we can’t stop wars against innocent villagers in far away countries. 
No wonder we can’t get corporations out of government.  No wonder we don’t
close Guantanamo.  No wonder we can’t get guaranteed health care for all.  No
wonder.

Report this

By joey, January 24, 2010 at 11:51 am Link to this comment
(Unregistered commenter)

Focus On The Family should focus on Haiti.

Report this

By marjorine420, January 24, 2010 at 10:18 am Link to this comment

pro choice, it’s about the mother and father’s choice

Report this

By gonetohell, January 23, 2010 at 4:31 pm Link to this comment
(Unregistered commenter)

purplewolf, I agree with your comments. Focus not on the family is not only “anti-abortion,” but anti- choice, and anti-birth control as well. In their tiny patriarchal pro jock world, women should not have full reproductive rights, but merely serve as broodmares.
Just how idiotic is this country going to become?

Also, it was perfectly okay to refuse MoveOn.org’s superbowl ad once upon a time.
We won’t be watching.

Report this

By Corinthia, January 23, 2010 at 4:29 pm Link to this comment
(Unregistered commenter)

So Peta can’t do anti-meat ads - because they are to controversial, but a religious group can do anti-choice ads because…. religiously sane people have given up the public forum, and we only hear from the nut cases?

This is why people think Christians are mean, bigot,and looking to create a local Taliban—until normal Christians take the mike away from the nuts, they will all be labeled and scorned as nuts.

These people don’t just want to take away abortion, but birth control, and your right to have sex outside of a marriage that needs to meet up to their standards (ie not interracial, not same sex…)

Report this

By purplewolf, January 23, 2010 at 12:36 pm Link to this comment

The anti abortion people should not be allowed to dictate their beliefs onto others who do not feel the same way they do. I may not believe that the way they live is the RIGHT way to be or do, but I do not force my beliefs onto them and try to make it the law of the land. If they are so against abortion, then prove it. Adopt all the children left because they are to old, a behavior problem,have birth defects, etc and the same goes for foster care children. Until every excess child who is “not wanted” in this country is placed into a loving home, these people have no right to try to force women to produce more unwanted excessive humans on the planet. Tell them that actions speak louder than words and not the kind of actions we have witnessed in the past by anti-abortion fanatics. Take these children out there now before you add to an already growing problem.

When these vocal male football players give birth, then perhaps they will have a more realistic view of what a woman goes through from conception to birth, until that day happens no male should have any say what so ever in the abortion issue. Given the fact that men are usually the first to tell a woman to “get rid of it” or “do whatever you want as long as I don’t have to pay for it”. Women have heard this since time began. The anti-abortion people live in the land of fantasy thinking every baby is a wanted baby, nothing could be further from the truth in many cases.

BTW they are wasting their money on ads during the super bowl, we never watch it.

Report this
William W. Wexler's avatar

By William W. Wexler, January 22, 2010 at 8:31 pm Link to this comment

Just for once it would be nice if the fucking Xtians went somewhere and masturbated with their Bibles or whatever it is they do.

Fuck us in the family, that’s what they’re trying to do.

The Super Bowl?  Is nothing sacred?

-Wexler

Report this

By Bob Ference, January 22, 2010 at 5:10 pm Link to this comment
(Unregistered commenter)

@ Allan

“...right after the game!”

That’s exactly why CBS can do whatever it wants to do in regard to which ads get time and which don’t. Seeing the “game” (nascar, american idol, whatever)is always more important than taking a stand for peoples’ rights in this country.

Report this
Allan Krueger's avatar

By Allan Krueger, January 22, 2010 at 4:41 pm Link to this comment

CBS, of wardrobe malfunction, stoops to a new low! Would they run a pro choice ad?

I say, boycott the network - right after the game!

Report this

By WeNotMe, January 22, 2010 at 4:36 pm Link to this comment
(Unregistered commenter)

Will Tebow point to the sky when he sucks in the NFL?
After all, it’s God’s will.

Report this

By idarad, January 22, 2010 at 2:48 pm Link to this comment

What I find most offensive is that this same network refused to carry paid commercials because they were politically motivated and raised moral questions that might seem divisive. If it were truly an even playing surface for those who wished to espouse their view of the world, than it might be tolerable (although I do not think it fair).  However, the decision on what philosophic bent is allowed to be broadcast and what is relegated to the trash heap remains a corporate decision.  The courts recent opinion does nothing to provide fair and equitable rights to free speech, it simple narrows the decision making to those who already control speech, content and delivery.  Focus on the family needs to focus on its own damn family.

Report this
rico, suave's avatar

By rico, suave, January 22, 2010 at 2:29 pm Link to this comment

Why do you have to be a “quasi-religious looner” to be anti-abortion?

Why can’t you just be anti-abortion and leave it at that?

How is your intolerance different from their intolerance?

Report this

By Yeit Mane, January 22, 2010 at 1:21 pm Link to this comment
(Unregistered commenter)

Typical.  Just because he is a top in his relationship with Urban Meyer does not mean he can be pushing his patriachical views on women’s bodies.

Report this

By Tony, January 22, 2010 at 1:07 pm Link to this comment
(Unregistered commenter)

Let CBS know how you feel.

Report this

By kfreed, January 22, 2010 at 12:42 pm Link to this comment
(Unregistered commenter)

So Tebow is abdicating his right to choose? Who knew he was pregnant?

Report this
skulz fontaine's avatar

By skulz fontaine, January 22, 2010 at 12:20 pm Link to this comment

So, is Tebow the argument ‘for’ abortion? Against? Making the case that quasi-
religious looners need rehabilitation?

Report this

By felicity, January 22, 2010 at 11:56 am Link to this comment

I love it. The decision the Tebows made years ago should be exactly the same decision all other couples should make because all other couples are exactly the same -  same financial circumstance, same relationship etc. - as the Tebows were.  The hubris is mind-blowing.

Report this

By jeri rasmussen, January 22, 2010 at 10:45 am Link to this comment
(Unregistered commenter)

As a lifelong United Methodist I am offended by the
right wing religious groups who seem to believe they have a hold on God. And further that their position on abortion regarless of circumtance - choice, health, rape or incest….my God would no see hat as holy.  Someone who does not know me or my sister does not have the right to truncated our lives fr a false religion and god. Th hopeful aspect is that anti-women/choice groups despite the huge monetary backing of some religious grups will never change the outcome - legal or not women will choose.

Report this
 
Monsters of Our Own Creation? Get tickets for this Truthdig discussion of America's role in the Middle East.
Right 1, Site wide - BlogAds Premium
 
Right Skyscraper, Site Wide
Right 2, Site wide - Blogads
 
Join the Liberal Blog Advertising Network
 
 
 

A Progressive Journal of News and Opinion   Zuade Kaufman, Publisher   Robert Scheer, Editor-in-Chief
© 2014 Truthdig, LLC. All rights reserved.

Like Truthdig on Facebook