Advertiser Offers to Rescue Desperate Homeowners—for a Price

Posted on Apr 7, 2011

Adzookie.com

Here’s one solution to the foreclosure crisis, albeit an ugly one. In what Gizmodo points out could very well be a publicity stunt, mobile ad company Adzookie says it will pay your mortgage if you let it turn your house into a giant billboard. Take it away, Chris Hedges.  —PZS

Gizmodo:

Although the US mobile advertiser hasn’t started painting anyone’s houses just yet, according to Adzookie’s CEO they’ve been inundated with requests—over 1,000 of them so far. Applicants must “like” Adzookie on Facebook first (which might suggest this is all one big publicity stunt—never!), and they do have several other caveats:

“You must own your home. It cannot be rented or leased. We’ll paint the entire outside of the house, minus the roof, the windows and any awnings. Painting will take approximately 3 - 5 days. Your house must remain painted for at least three months and may be extended up to a year. If, for any reason, you decide to cancel after three months or if we cancel the agreement with you, we’ll repaint your house back to the original colors.”

Read more

More Below the Ad

New and Improved Comments

We are launching a major overhaul of our comments section.

In addition to more robust spam filtering and moderation, new features include the ability to rate other comments, sort how they are displayed and respond directly via e-mail or in a thread.

Unfortunately, commenters will lose their existing Truthdig identities. It's a pain, we know, but on the plus side you will now be able to log in with a plethora of options, including Google, Twitter, Facebook and Disqus accounts.

Before launching this system we spent months in discussion with our top commenters. We listened to the feedback and we hope you like what we've come up with.

Please direct any problems or concerns to us via our contact page.