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Ear to the Ground

FDA Goes After Caffeinated Alcoholic Beverages

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Posted on Nov 13, 2009
Joose
drinkjoose.com

United Brands’ Joose line of caffeinated alcoholic beverages is under FDA scrutiny.

News flash: Adding caffeine to alcoholic drinks may lead consumers to underestimate how drunk they are. The Food and Drug Administration is getting to the bottom of this potential health issue by ordering close to 30 manufacturers of caffeinated adult beverages to prove that their drinks are safe—or else.  —KA

The New York Times:

In a statement, the Food and Drug Administration said it told nearly 30 manufacturers of the drinks that unless they could provide clear evidence of safety, the agency would “take appropriate action to ensure that the products are removed from the marketplace.” Officials did not say how long such a determination might take.

The drinks, which combine malt liquor or other spirits with caffeine and fruit juices at alcohol concentrations up to about 10 percent, have become increasingly popular among college students. In a news conference, Dr. Joshua M. Sharfstein, the agency’s principal deputy commissioner, said consumption was associated with increased risk of serious injury, drunken driving, sexual assault and other dangerous behavior.

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no mans land's avatar

By no mans land, November 18, 2009 at 2:53 pm Link to this comment

Marc

Please read my earlier posts. I am referring to energy drinks in general, particularly Red Bull,  whether pre-mixed with alohol or not. Unfortunately, neither the FDA nor the writer zeroed in on what the Europeans and Australians did. Caffeine and Taurine is a dangerous mix that temporarily alters the blood as to mimic coronary artery disease and has been associated with sudden cardiac death. So yes. These drinks are sold right next to the gatorade…

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By poonchkie, November 16, 2009 at 8:53 pm Link to this comment
(Unregistered commenter)

Let’s see…high fructose corn syrup, GMO food, irradiated meats and vegetables, all of which have serious health risks were allowed to be marketed without any testing, or adulterated testing. The FDA is a joke. Over the last 9 years it along with the Consumer Safety Commission has been stripped of funding and personnel.

I agree that mixing alcohol and caffeine has always been around and most drunks don’t know how drunk they are anyway. This is a non-issue masquerading as a legitimate concern. The article even states that there is no time limit for the determination.

Over the past few years there have been so many drugs popping up in commercials and being dispensed by doctors getting kickbacks from big Pharma that were ultimately pulled from the market when enough people died from them to be noticed. Usually after billions of dollars were made and non-disclosure lawsuit settlements had been handed out.

So don’t worry, the “Govment” won’t be coming to take your booze away.

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By Marc, November 16, 2009 at 2:22 pm Link to this comment
(Unregistered commenter)

@ No_Mans_Land: “These drinks are sold right next to Gatorade.”

No - they’re alcohol beverages. They’re not sold next to the gatorade, they’re sold next to the beer.  If you’re old enough to legally drink alcohol, and you are old enough to mix coca-cola and whisky together, you’re old enough to drink a beverage with the caffeine and alcohol already mixed.

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Blackspeare's avatar

By Blackspeare, November 15, 2009 at 6:05 pm Link to this comment

Paolo…

“I think we went through all this as a nation about 90 years ago, during prohibition. That didn’t work out too well.”

That all depends on your perspective.  Prohibition made many people quite wealthy.  As a matter of fact, a US president was elected because of the money and power accumulated during prohibition.  Anytime a government outlaws something or institutes excessive taxes a black market will be created.  My grandfather ran a speakeasy and always said if it hadn’t been for Prohibition he doubted he would have been able to send both his sons through med school much less college.  Funny how things work out.

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Paolo's avatar

By Paolo, November 15, 2009 at 6:56 am Link to this comment

My view as a libertarian is that the FDA’s attempt to prevent mixing of alcohol and caffeine is breathtakingly idiotic.

If people really want to mix caffeine and alcohol, and the FDA forbids manufacturers from mixing the two, drinkers will simply mix the drinks themselves. Get some instant coffee, mix with a little sugar, add some vodka, and voila!

Or, as other posters have pointed out, people already do this by mixing Red Bull or other energy drinks with booze.

I think we went through all this as a nation about 90 years ago, during prohibition. That didn’t work out too well.

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Blackspeare's avatar

By Blackspeare, November 14, 2009 at 2:49 pm Link to this comment

melpol…

Your sarcasm is a bit overstated, but then again many a truth is said in jest.  Many years ago I had a job as an air pollution inspector for a large city.  The person who trained me instructed me that when I entered a site and parked my vehicle to leave the trunk unlocked.  Needless to say, I received some really nice surprises.  Whether those gifts affected my report——only I know!

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By samosamo, November 14, 2009 at 2:41 pm Link to this comment

No surprise, as long as it is huge profit maker that just so happens to contain an
extra addictive type substance and I believe was called a ‘speedball’, of lesser
degree, which combines depressants and stimulates but ask keith richards of the
stones about what was in that ‘cocktail’.

Marketing IS protected by its 1st amendment rights.

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By DSS, November 14, 2009 at 12:36 pm Link to this comment
(Unregistered commenter)

And what about all the ASPARTAME in DIET SODA ? and in Candy,Gum,And other DRINKS ? I found it in FLAVORED WATER TOO…Real Nice for a DIABETIC

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no mans land's avatar

By no mans land, November 14, 2009 at 12:17 pm Link to this comment

anaman51:

There is a very big difference between being a “safety nazi,” as you eloquently put it, and having some common sense with what we allow in our markets. These drinks are sold right next to Gatorade. If there is a risk in consuming them, people have a right to know. As it stands, most people believe they are perfectly safe and drink them ad nauseum.

If an “evil scientist” were slowly poisoning the population, I don’t think we would tolerate it for a second. Toss in some sugar, give it a cool name with some sexy advertising and packaging and it becomes an issue of freedom I suppose. 

It’s a sad statement when we side with a deceptive product that is killing people because we think its an afront to freedom. Last I checked though, killing people was the ultimate afront to freedom. The only freedom you’re supporting is the freedom to kill your own people for profit. Might as well start selling sugar-frosted plutonium flakes next to the cocoa puffs…

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anaman51's avatar

By anaman51, November 14, 2009 at 11:44 am Link to this comment

And here come the Safety Nazis to tell us what not to put in our bodies. Don’t get the idea I condone this stuff; I don’t. Although I drink plenty of coffee, I don’t drink alcohol—-don’t care for the stupifying buzz. Even though this product will be attacked by those who want to save us all from everything, I’m sure those college students will somehow manage to continue to get kneewalking, barf-wallowing drunk whenever they please. Banning the combination is only another attempt by our government to regulate what we do and how we do it.

Here’s the reality: You live in a free country; you’re free to do exactly as you’re told.

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By Dennis, November 14, 2009 at 10:51 am Link to this comment
(Unregistered commenter)

This Country needs to go AFTER ALCOHOL period,Instead of Targeting SMOKERS with Bans and EXTREME TAXES,
ALCOHOL COST THE USA $175,000,000,000.00 Per Year because of its USE,Tax ALCOHOL the 500% Like You do smoker’s then And only Then will you save Lives and BILLIONS in DEATH,And DAMAGES and the WORST PART is it is CONDONED as GOOD FOR YOU and advertised all over the USA and On TV,Magazines,Radio,And BILLBOARDS

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no mans land's avatar

By no mans land, November 14, 2009 at 10:46 am Link to this comment

JohnMcD

I’m not convinced mixing caffeine and alcohol alone is the real problem. At least where Red Bull is concerned, they mix taurine with caffeine which has a similar effect to ephedrine. The research is inconclusive from what I’ve read, though. All I know is that I’ve never hear of someone keeling over after a couple of Irish coffees, while 20 year olds with no history of problems die in the middle of a basketball game or dancefloor. In fairness though I can’t assume that my limited experience accounts for the entire data set, so I guess we’ll have to see.

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By Howie Bledsoe, November 14, 2009 at 9:34 am Link to this comment
(Unregistered commenter)

Yep, never in my life have I been a wasted as the fateful night I had one too many red bull/vodkas.
I´ve never touched the stuff since, and trust me, I can knock back alot of booze.

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JohnMcD's avatar

By JohnMcD, November 14, 2009 at 3:01 am Link to this comment

Meanwhile, I and millions of other Americans will continue to drink whiskey with coffee, tea, and Coca-Cola…

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By Brandon, November 13, 2009 at 11:30 pm Link to this comment
(Unregistered commenter)

These Alcoholic Energy drinks are horrible for you. Don’t need a genius to come up with that.

Brandon
Just South of North
http://www.justsouthofnorth.com

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By melpol, November 13, 2009 at 5:04 pm Link to this comment

The most difficult job to get is that of an inspector working for the government.
50 grand under the table to obtain the job of a food inspector is a good
investment. The money will easily be returned in 6 months. Inspecting the books
of medicare providers is another good one. After 20 years on that job you should
retire with 10 million stuffed into 10 vaults. The second best job would be an
inspector of the inspectors. The mother of all inspector jobs is the job of Inspector
General. After 4 years the job holder will be in the Forbes 500.

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no mans land's avatar

By no mans land, November 13, 2009 at 5:02 pm Link to this comment

correction:

“...banned in several European countries.”

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no mans land's avatar

By no mans land, November 13, 2009 at 4:59 pm Link to this comment

Once upon a time, in the army…

We came off march one day and released out soldiers to go home. One in paticular stopped in at a convenience store and bought several Red Bulls. Within an hour, he was found slumped over in car convulsing. He wasn’t even able to get the car in park. Paramedics defribulated him on the scene and he arrived at the hospital brain dead from full cardiac arrest.

Alas, this is a happy ending though…

Doctors were able get him on life support and put him in a medically induced coma. Within a couple days he was conscious again. Strange thing was, the cardiologist couldn’t find anything wrong with his heart, nor did he have any history of heart problems.

I did some internet reserachof my own and learned that Red Bull, a potent dose of caffeine and taruine, has been in several European countries. An Australian study linked it to “sudden cardiac death,” while yet another study suggested that one, sugar-free Red Bull temporarily alters the blood so much that it mimicks coronary artery disease.

None of these studies involved mixing the drink with alcohol. Every study suggested that coupling the energy drink with high physical exertion such as we had been doing that day, can seal a fate. After that, not only did I swear off all energy drinks, I banned my Soldiers from consuming them inthe field. I would have banned them altogether, if they weren’t located right next to the damn Kit Kats in the grocery store.

Just thought I’d share that with you.

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