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Ear to the Ground

Rupert Murdoch vs. Google (and Reality)

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Posted on Nov 9, 2009

In an interview with Sky News Australia, the News Corp. tycoon laid out his vision for the future of the news business, which bears little resemblance to the present state of the news business. Murdoch said he would soon begin charging for online content, block Google searches and Google News aggregation, and take those hoodlums at the BBC to court for stealing his content.

We’re going to chalk that last one up to a senior moment. Can you really picture those objectiphiles at the Beeb cribbing from Fox News and the like?

There’s something compelling, even in a tyrant like Murdoch, about an old newspaper man trying to save his empire. Hell, nobody really understands how the current media tumult is going to shake out, and maybe he’s onto something. But what Murdoch is talking about isn’t brave new thinking. It’s been tried.

There was a time, not so long ago, when there was no Google and newspapers tried to charge people for online content. It didn’t work.

Google has succeeded where newspapers have failed because from the beginning the company embraced the new media paradigm: Information wants to be free.

On the other hand, it would be nice to no longer have to see Fox News headlines in Google News.  —PZS

The Guardian:

In recent months, Murdoch his lieutenants have stepped up their war of words with Google, accusing it of “kleptomania” and acting as a “parasite” for including in its Google News pages. But asked why News Corp executives had not chosen to simply remove their websites entirely from Google’s search indexes—a simple technical operation—Murdoch said just such a move was on the cards.

“I think we will, but that’s when we start charging,” he said. “We have it already with the Wall Street Journal. We have a wall, but it’s not right to the ceiling. You can get, usually, the first paragraph from any story—but if you’re not a paying subscriber to WSJ.com all you get is a paragraph and a subscription form.”

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By Leefeller, November 12 at 3:35 pm #

lll999,

“if it carries on like this journalism will die”

Talking about journalism as it has become or the posts?

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By lll999, November 12 at 8:41 am #
(Unregistered commenter)

hello?..if it carries on like this there won’t be ANY news !just crap about celebrity . i’m sorry but quality costs money guys and
journos and photojournalists need to get paid to deliver news…if it carries on like this journalism will die. Simple as that, now make your choice.

Report this

By Sodium, November 11 at 10:27 pm #
(Unregistered commenter)

The worst thing that has ever happened to American journalism is allowing a greedy creature like Rupert Murdoch to rule supreme by his huge sum of money and contaminate our social fabric by his venoms that has no bounds in its divisiveness.

Please,please give me more regulations and the hell with free market of greed of Rupert Murdoch.

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By lofa, November 10 at 4:54 am #
(Unregistered commenter)

Good. Let him block his propaganda garbage from Google. Who cares about Murd(er)och. He’s just another greedy money monster.

As the old saying goes, a fool and his money soon part.

Report this

By samosamo, November 10 at 2:41 am #

As old ruppie says with not one once of guilt about his part in subverting the
msm in the usa thusly creating the worlds biggest and fattest vegetable garden in
the world where the word ‘think’ in unthought of and question is that big fat
dumb ass look on the veggies’ face when asked or questioned about his/her thoughts, opinions, beliefs or just what is on his/her mind, all brought to the usa by raper muderoch in his quest to be the best emulator of joseph goebbels, his only real ‘idol’ that he has ever loved.

Well, no thanks for the vegetables I don’t eat them anyway t*rd f*ck murderoch
you worthless pile of crap and one would have to look way lower than the belly of
a snake crawling through a cess pool to find some one like ruppie mudfuck.

And since I have responded to that 37 minutes of ‘what the fuk’ that I didn’t waste my time trying to listen to as ruppie won’t be splaining anything about the truth for the rest of his life, he just better not get caught out on the roads at night with out his private contractors protecting him.

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By PatrickHenry, November 9 at 9:44 pm #

Newscorp is a big one we want to fail.

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By Leefeller, November 9 at 8:25 pm #

Cry me a river Murdoch!

It seems everyone should pay for their partisan rhetorical horse pucky, yeah, seems like Murdoch is really delusional and believes he is in the news business, is sort of like Sarah Palin believing she is in the intelligence business!

Ardee, kilts are drafty and scratchy, the drafty part is dependent on the weather.

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By Mary Ann McNeely, November 9 at 7:55 pm #

Who gives a damn what this maniacal, thieving well-poisoner does?  If you watch, read or listen to any of the bilge put out by this contemporary reincarnation of William Randolph Hearst, you’re a fool!

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By ardee, November 9 at 7:28 pm #

Murdoc will never see
one shilling coming from under me drafty kilts.

A visual I did not need!

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By Blackspeare, November 9 at 7:25 pm #

No problem——all current subscription-by-fee services on the web are easily hacked into if you really want to do it——sometimes the thrill of the hunt is more exciting than obtaining!

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By Anarcissie, November 9 at 6:40 pm #

I certainly don’t pay for cable.  If I did, it certainly wouldn’t be to watch the news.  In fact, I would pay to not have to watch the news, but fortunately I’m allowed to get off scot-free.

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By No_Man's_Land, November 9 at 5:10 pm #

We already pay for cable un-news, why not print? The nature of information is changing anyway. “Premier” news will all become increasingly myopic and niche, while information will be dispersed through peer to peer media more. The web reminds my of the printing press. Until then, the church had a monoply on reading, interpreting and communicating the bible. Once it was in mass distribution though, people began interpretting it for themselvs and the Catholic monolith fractured into a thousand splinter groups.

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By Scott ffolliott, November 9 at 5:05 pm #
(Unregistered commenter)

“Murdoch could block Google searches entirely”
Oh please do Billabong Boy Murdoch

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By Night-Gaunt, November 9 at 5:01 pm #

If you have no money to spend you will wish that they were supported by ad revenue. I know I do. I don’t have the money to subscribe to anybody.

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By Anarcissie, November 9 at 4:52 pm #

I think some people—niche audiences—might pay something for factually reliable content.  The problem would be establishing reliability in an absence of transparency.

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By moe, November 9 at 3:54 pm #
(Unregistered commenter)

Ruben, I wish you would. As it is, the only way you
exist is thanks to bundling of cable channels. If I
could have a cable package without Fox I would get it.
As it is now, you are part of the disease and even
though I would not waste a minute of my time I still
have access to it.

Report this

By moe, November 9 at 3:46 pm #
(Unregistered commenter)

I don’t know of anyone who would actually pay to see
his network of trash and miscommunication. It survives
because it is part of a bundle deal in just about
everything we see. If I could have a cable bundle
without Fox and the rest, I would take it. As it is, it
is something I could see but never chose to.

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By Charlie Cairoli, November 9 at 3:33 pm #
(Unregistered commenter)

Well, uncle Rupert proved just how web-savvy he is when he paid $786 million for Myspace, which is currently valued at… approximately nothing.

Report this

By Leefeller, November 9 at 2:20 pm #

Since I will now be paying for my new medical insurance
and saving up for the New Windows 7, Murdoc will never see
one shilling coming from under me drafty kilts.

Report this

By J Story, November 9 at 2:04 pm #
(Unregistered commenter)

Maybe Murdoch is looking to The Economist as an example of paid online access. However, The Economist is decidedly a niche product, and as I recall their subscription plan effectively makes online access available as an adjunct, and for only a nominal amount more than, their paper version.

Unlike others who have commented, I am philosophically inclined to read Fox, but I certainly wouldn’t pay to do so. The fact is that there is more news and opinion than there is time, and Fox may be fine but it’s far from necessary.

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By Carl Barron, November 9 at 1:39 pm #
(Unregistered commenter)

Cut your nose off to spite your face comes to mind.

Advertising revenue is News Corps biggest revenue stream by reducing access to your Sites will reduce revenues.

Signed Carl Barron Chairman of agpcuk

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By Anarcissie, November 9 at 12:58 pm #

Newsday, which in general is somewhat more respectable than Murdoch, is going to charge for content, too.  I don’t think the puppy paradigm of the joke is going to work, however, any more than it works in the real world.  Once people are asked to pay for something, they’re likely to want to evaluate what it is they’re paying for.  The mainstream media have made such a thoroughgoing practice of lying, obfuscating, misleading, and propagandizing, and have done it for so long, that I think they’ll be hard put to change their ways and begin producing reliable information.

There is also the difficulty about transparency.  One way we can check up on a news story is to compare reports of an event from different sources and different points of view.  An exclusive story can’t be checked in this way.  To purvey exclusive stories and get money for them a publication must have a strong reputation for reliability, a ludicrous proposition in the case of Murdoch’s empire, and in fact most of the mainstream media today.

Some efforts are being made to construct a Wikipedia-like news forum which may eventually develop into a solution for the reliable-information problem, but the interests of governments, corporations and fanatical religious and political organizations in frustrating or perverting such an enterprise are tremendous and its future is pretty chancy.

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By Jim Yell, November 9 at 12:10 pm #
(Unregistered commenter)

I think that the problem for newspapers is that the advertising hides the news and when one looks at page after page of advertising the thought must cross the mind, why did I just pay a large price for this advertising? Where is the news?

The newspaper subscription have risen too high to attract an audience. The owners have been encouraged to think they can have the huge advertising revenue as gravy and the subscriber will pay for printing costs and a tidy profit there too. Well it isn’t working. People look at their money and the huge amount of waste paper, most of it advertising and think, “I don’t need this!”

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By No_Man's_Land, November 9 at 11:39 am #

I’m reminded of a story taught to sales people.

A salesman is walking down the street and comes across young with a box of young pups and sign reading “Free Puppies.”

The next week, the salesman again walks past the boy with the same box of pups and the same sign. However, the boy had experienced no luck and had been unable to give any of the puppies away.

So, the salesman approached the boy and suggested that he charge $100 per puppy. The boy was perplexed but agreed. A couple days later, the salesam again comae across the boy, but his time there were no puppies. The salesman asked if he’d had any luck and the boy told him that as soon as he started charging for them, the puppies were gone within a couple of days. The boy was genuinely perplexed. “Why,” he asked, “didn’t people want them when they were free?”

The salesman smiled and said, “Because something that’s free has no value to people.”

Murdoch is attempting to inject artificial value into his “news” and I have no doubt that he will be at least marginally successful. The size of his audience matters less than generating enough revenue to surpass what he receives for advertising and he probably will. He is trying to transform his media comglomerate into an “elite” institution. People pay for the WSJ because they think they are a part of something more valuable, kind of like a country club. It makes them feel better, perhaps even superior, about the news they consume. In doing so, he hopes to become more influential. And it could very well work.
The upside is that his message will get out to fewer people. If I have to pay for news, it won’t be to Murdoch. I’m happy to continue to support news of real value to me. I will continue to donate to PBS, NPR, and Democracy Now.

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By C.Curtis.Dillon, November 9 at 11:19 am #

Please, please ... do it now Rupert!  Charge for all that crap you shovel on Fox and the Daily News.  What this clown doesn’t understand is most people don’t read his content because it is worthwhile ... IT’S FREE!  Once he charges for it, they will go elsewhere.  There is no way I would give one of his rags my credit card number (with its 25% interest rate) and let them bang me with charges every time I log on.  As for the WSJ, of late it too has become mostly worthless so good riddance to it as well.

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By ardee, November 9 at 9:55 am #

I can do without any access to a Murdoch owned rag, google or otherwise.

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By idarad, November 9 at 9:48 am #

Murdoch is a fascist in the purest sense of the term - need one say more

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