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Ear to the Ground

Report: Glenn Beck’s Ad Dollars Take a Dive

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Posted on Sep 14, 2009

And now for “Spelling With Glenn Beck”: The Fox News host had a little trouble with the term oligarchy on a recent episode of his show.

He may be jacking up his ratings with all his, um, displays of distrust of the Obama administration and its policies, but it seems that Fox News pontificator Glenn Beck might well be feeling the burn in the advertising department for all his bloviating (not to mention his spelling issues).  —KA


Color of Change, the advocacy organization co-founded by Glenn Beck’s archnemesis [Van] Jones, began calling on advertisers to pull their ads from Beck’s show in early August, shortly after Beck accused Obama of having a “deep-seated hatred for white people.” Since then, 62 advertisers—from Geico to Proctor & Gamble to Men’s Wearhouse—have pulled their ads from his show even as his ratings surged.

Fox’s stock response to the boycott has been that, while some advertisers may have moved their spots to other shows on the network, no one was pulling ads from Fox outright, so the whole hubbub wasn’t affecting the network’s revenues. But today, citing “data analyzed from industry sources,” Color of Change announced in a release that Beck’s weekly ad revenue dropped from $1,060,000 in the first week of August, when the boycott began, to $492,000 in the first week of September. The chart above shows the drop.

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MarthaA's avatar

By MarthaA, September 15, 2009 at 5:16 pm Link to this comment


LostHills said: “He hasn’t taken as much money from the drug manufacturers as the Whitehouse has.

MarthaA’s answer: It is hard to know exactly where that 50 MILLION Glen Beck gets comes from other than the Right-Wing Conservative EXTREMIST REPUBLICANS so that Beck will do the Right-Wing Conservative EXTREMIST REPUBLICANS part to keep the United States proletariat, the 70% MAJORITY Common Population, crawling around like a bowl of worms not knowing what is in their best interest, like the hen being led by the fox who blames everything on the rooster.  Blaming everything on our new President, as if there had not been eight years of mass neglect of the 70% MAJORITY COMMON POPULATION and everything that is a necessity to the 70% MAJORITY COMMON POPULATION by the Bush administration prior to his arrival, which doesn’t change like flipping a switch.

Of the two, either Glen Beck or the President, I would say that Glen Beck would be the one with drug money. After all a recovering alcoholic has to get his high rolling money from somewhere, with a little help from the corrupt Right-Wing Conservative EXTREMIST REPUBLICANS, like Rush Limbaugh, et al.

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MarthaA's avatar

By MarthaA, September 15, 2009 at 4:35 pm Link to this comment


Bah humbug!

Good luck with your company—probably don’t have good health insurance for all your employees, but that doesn’t matter, if they break—you can throw them away—there’s plenty more where they came from—what do you care?

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PatrickHenry's avatar

By PatrickHenry, September 15, 2009 at 3:54 pm Link to this comment

Beck can always get a job doing commercials for Rush.

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By Rodger Lemonde, September 15, 2009 at 1:51 pm Link to this comment
(Unregistered commenter)

Got to admit the Beck, Palin ticket does sound
promising. The first problem would be the battle over
who’s on first. A real case of good clot, bad clot.
Comedians would only have to read the newspaper aloud
for material.
So do you think they should ruin the Republican Party
for all time or run as a third party ticket?

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MarthaA's avatar

By MarthaA, September 15, 2009 at 12:52 pm Link to this comment


I heard YOUR proletariat job is being outsourced, after which YOU will be unable to give money to Right-Wing Conservative EXTREMIST sophist propagandist Glenn Beck, because you will be too busy trying to hold down a couple McJob’s, trying to avoid enforcement authority because you can no longer afford automobile insurance, and have the added dilemma of which bridge is going to be YOUR new home, because YOU don’t make enough money to afford a house payment or rent at YOUR McJobs.

So, are you one of the genteel lumpen-proletariat that doesn’t have a need of Unemployment, Social Security or Medicare?

Will you feel the same after you have trained your new replacement, and are no longer allowed on company property where you once worked?

Will you accept YOUR new circumstances as God’s will?  Or, will you want them bad old Liberals to give YOU socialized assistance like all of Nixon’s Men did?

Do you think?

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Allan Krueger's avatar

By Allan Krueger, September 15, 2009 at 10:58 am Link to this comment

Van Jones said Republicans are assholes - seems perfectly sensible to me. ACORN - give me a break! Beck and Sarah Palin ought to run in 2012! They are on the same intellectual plane…

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By BBFmail, September 15, 2009 at 7:10 am Link to this comment

Sounds like more wishful thinking from ColorOfChange and Glenn Beck haters.

AP Reporter Quotes Color of Change Distortions as Facts    
    Bauder Says “33 advertisers” Pulled Ads off Beck, based on claims already proven false    

I suppose we shouldn’t be surprised given the source, but it was still shocking to see so many easily provable falsehoods thrown into a “news” piece, which then got massive internet play from Yahoo’s Front Page News to Breitbart, and everywhere in between.

AP reporter David Bauder reported that “33 Fox advertisers”, and he includes WalMart and Clorox “directed that their commercials not air on Beck’s show”. In an email to DefendGlenn, Bauder claims he “spoke to several of the companies”, yet if he had contacted ALL of them, as have we, he would have discovered that all but 11 have DENIED the claims of Color of Change, including WalMart, Clorox, Best Buy, and SC Johnson.

Bauder, laughably, even quotes CoC Executive Director James Rucker as calling Glenn Beck Fox’s “toxic asset”. This is the same group who echoed Kanye West’s disgusting statement after Katrina that President Bush “gave troops permission to go down (to New Orleans) to shoot” Black people. Rucker started selling t-shirts 2 days later on’s website which read “Kanye was Right”. Who is the race-baiting “toxic” party here? If a right-leaning group had associated itself with such repulsive hate-speech, it would long ago have been dismissed as a racist hate group. Yet Bauder uses Rucker as his SOLE source on this so-called boycott. Incredible.

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By Dan, September 15, 2009 at 1:56 am Link to this comment
(Unregistered commenter) used the “Obama’s a racist” comment as an excuse to attack Beck,
but the campain to out him didn’t start until Beck began illuminating the communist
afiliations of Van Jones. I find it laughable that, a race-based group,
is accusing anyone of racism. Keith Olbermann accused GWB of being a facist, of
being stupid, and possibly of being racist, and I don’t recall anyone calling for his head.
So let’s say what it really is. You don’t want Glenn Beck digging up facts on the never-
ending web of corruption that surrounds the president. Boo! Moving toward socialism
isn’t the type of change most Americans voted for. We wanted more transparency and
got less, we wanted to fix the economy and Obama dug us into a deeper hole! Now
Obama wants more government control over financial institutions. I was willing to give
this president a chance, but I’m already sick of this guy. are the real
racists here. You all suck!

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By Commune115, September 15, 2009 at 12:39 am Link to this comment

I pretty much lost faith in America when I realized this clown is being taken seriously.

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By bojan jocic, September 14, 2009 at 9:21 pm Link to this comment
(Unregistered commenter)

Give me a example where he is lying!!! Van jones? Acorn? Pathetic

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LostHills's avatar

By LostHills, September 14, 2009 at 6:57 pm Link to this comment

Glen Beck is despicable, but he’s a straw man. He speaks bullshit, hate speech and nonsense, but he’s just a powerless clown that anyone can choose to tune in or tune out. He’s not sending more troops to Afghanistan, he’s not bombing wedding parties, he’s not shovelling billions of dollars to murderous civilian contractor mercenaries overseas or trillions to white collar criminals on Wall Street.  He hasn’t taken as much money from the drug manufacturers as the Whitehouse has. Taking Glen Beck down doesn’t change a damn thing. He’s a sideshow. And sideshows are necesary to the people that are really ruining our country.

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By Rodger Lemonde, September 14, 2009 at 6:35 pm Link to this comment

Learning moment: Now we pressuer advertisers to dump
Fox Network entirely if Beck remains in their line up.

baby boy wants to be a martyr give him his wish. There
appears to be some pathology here, his delusions are
getting more elaborate. The man needs mental health
care. i wouldn’t care but he influences the weak of

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