The “Adolf” poster is one of a series of startling images released by the AIDS Is a Mass Murderer campaign.
Invoking the notorious images of dictators like Adolf Hitler, Josef Stalin and Saddam Hussein as part of an AIDS-awareness ad series constitutes a serious gamble at best—and a deeply misguided move at worst, according to critics of the new “AIDS Is a Mass-Murderer” European campaign conjured up by a Hamburg advertising firm. —KA
Das Comitee, a Hamburg advertising agency, said the advert’s shock value was aimed at highlighting the dangers of unprotected sex at a time when public awareness about the risks was diminishing. “We knew the face we gave to the illness could not be a pretty one,” said Dirk Silz, the creative director.
The advert was trying to “show the ugliness of the illness, not of aids victims”, he added.