Paper in peril: The New York Post is one of several major U.S. newspapers to see circulation numbers plummet of late.
We’ve all been hearing this refrain for some time, but this is getting even more serious, people: According to Business Week, circulation numbers for 11 of the 25 biggest newspapers in America have taken a nosedive—the worst drop yet since the mediapocalypse in the print world commenced.
It’s the most severe downturn since newspaper circulation began to crumble in the early 1990s. The erosion has been accelerating during the recession of the past 16 months: U.S. newspaper circulation decreased 4.6 percent in the April-September period of 2008 after falling 3.6 percent in the October 2007-March 2008 span.
In the most recent report, 11 of the 25 largest newspapers sustained double-digit declines in average weekday circulation. The New York Post was hit hardest, with its weekday circulation plunging more than 20 percent, or about 144,000 copies, to 558,140.