US anti-trust regulators have opened an investigation into Yahoo’s search advertising partnership with Google to examine if the $800m (£403m) a year deal restricts competition in the market.

Justice Department investigators behind the anti-trust probe will take evidence from Google, Yahoo and other large companies in the internet and media sectors, according to a report in today’s Washington Post.

Google controls 60% of the total number of internet searches made in the US, while Yahoo is the second ranked player accounting for 16.6%.

Last month Yahoo struck a 10-year deal to allow Google to put some search advertising next to its search listings.

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TAGS: ad advertisement advertising agglomeration anti-trust capitalism google internet investigation market microsoft search yahoo

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By geoffspear, July 2 at 11:44 am #

It’s ridiculous to hear Microsoft complaining about how they’ll be hurt by a monopoly.  Poetic justice would be MS being driven out of business by Google and Yahoo.

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