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Christian Group Slams New Starbucks Logo

Posted on May 15, 2008
Starbucks logo

Here we see the brazen harlot of the mermaid world.

File this one under “Choose Your Battles”: The Resistance, a national Christian group based in San Diego, has a problem with Starbucks’ new, slightly-more-sexed-up cup design, featuring a bustier version of the familiar siren depicted on the coffee company’s logo. Resistance founder Mark Dice pointed to the label’s “naked woman ... with her legs spread like a prostitute” and said Starbucks “might as well call themselves”—wait for it—“Slutbucks.”

There’s a small problem with this characterization, though: Since the “naked woman” is a mermaid, she doesn’t technically have legs to spread in the first place. Just sayin’.

The image is a less-revealing throw-back version of what the chain used for many years starting when it first opened in Seattle in 1971. That original logo was resurrected in its Pacific Northwest outlets for a time in 2006 to mark the chain’s 35th anniversary.

[Company spokeswoman Bridget] Baker said the newly revived logo was “modified a bit [from the original] based on feedback” from Starbucks customers during its 2006 appearance.

“We feel it’s appropriate,” said Baker, who added that more attention should be paid to the good deeds that Starbucks does around the world as a corporation.

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By Jim Effect, June 9, 2011 at 7:33 pm Link to this comment

This new design is proving to be quite effective, judging from the number of feedback’s it drew.  I wouldn’t have given it much thought but with all this debate going on, I’m taking a closer look.

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By Logos Rated.Net, November 12, 2010 at 1:30 am Link to this comment

Protesting against a choice of logo is not going to deter people from buying and drinking Starbucks coffee; a seasoned strategist, boycott artist and political activist such as Mr. Dice should know better.

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By Nelson, July 2, 2008 at 12:17 pm Link to this comment
(Unregistered commenter)

HA HA HA! SLUTBUCKS! That’s funny! Unfortunatly, The greater western civilization is one big slut though! Slutbucks would fit right in!

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By David Flanagan, May 28, 2008 at 4:58 am Link to this comment
(Unregistered commenter)

So you work for Starbucks.  Are your opinions regarding the president and the war in Iraq representative of your company?  If so, then perhaps I ought to go somewhere else for my coffee.

It’s one thing to disagree with the way the Iraq war has been handled, but it is entirely different for you to label this war “illegal” which makes our troops into criminals, then go and accuse them of killing “indiscriminately.”  That I find utterly offensive. 

And I will be posting your comments to my blog.  When you claim representation with a company, you should be careful to seperate your personal feelings from the facts of an issue. 

Finally, regarding the main point of this article, the newly revived old logo is just plain ugly.  The previous version (the new logo which is now the old logo because the new “temporary logo is the first version of the company’s logo) was fine.



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By PatrickHenry, May 19, 2008 at 4:15 pm Link to this comment

I regularly drink Tetleys tea at least once a day and have a couple of cups of the office coffee per day, Maxwell house or Folgers.  I think I have had Starbucks 3 times in my life…too expensive.

It is an American business standard however, like McDonalds.

To me a demonic logo would be a goats head, a pentagram and upside down cross, with flames in the background.

I’ve always been fond of busty mermaids.

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By Conservative Yankee, May 19, 2008 at 5:13 am Link to this comment
(Unregistered commenter)

This is some kind of xtian joke right?

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By efe onyenego, May 18, 2008 at 5:06 pm Link to this comment
(Unregistered commenter)

The new logo is a disgrace and starbuck managment should be ashamed. All christians should stop petronizing starbuck for such a demonic logo.

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By Conservative Yankee, May 18, 2008 at 2:44 pm Link to this comment
(Unregistered commenter)

evilive may be a bit over enthusiastic, but his premise is correct.

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By PatrickHenry, May 18, 2008 at 11:31 am Link to this comment

evilive, do you have something against starbucks?.... duh.

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By cilcsster, May 17, 2008 at 2:06 pm Link to this comment
(Unregistered commenter)

I’d like to thank the Resistance for reminding me to re-charge my Starbucks card.  Hopefully, I’ll be able to purchase one of their new mugs with the new logo on it!

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By PatrickHenry, May 17, 2008 at 8:18 am Link to this comment

Whats a matter with a little risky artwork with the morning coffee.

You should see the cartoons the kids watch nowdays.

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By John C. Bonser, May 16, 2008 at 12:26 pm Link to this comment

I must have missed something - what you write makes little sense to me.

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By rage, May 16, 2008 at 11:28 am Link to this comment
(Unregistered commenter)

This is too tripped out. Who pays attention to this kind of crap that closely?

I probably would never have noticed this silliness, had I not stumbled upon this article to relinquish 45 seconds of my life I can never redeem.

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By debdp, May 16, 2008 at 10:38 am Link to this comment

Don’t get your underwear in a twist. It’s not the new logo. It’s the original logo, and it’s temporary. I know. I work for Starbucks. Seriously, people, we have so many problems: People unable to afford to buy food for their kids, a war that rages on killing people indiscriminately and illegally, and a president that lies to the American people on a daily basis, and all you can worry about is a logo for a coffee shop?????? GET A LIFE AND DO SOMETHING MEANINGFUL WITH YOUR CHRISTIAN ETHICS. This isn’t the hill to die on.

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By Snowflake Seven, May 16, 2008 at 10:31 am Link to this comment
(Unregistered commenter)

For the record, this is not a new Starbucks logo but rather the the original Starbucks logo.

As part of a “back to the basics” refocusing strategy, Starbucks changed their logo back to its original form. For more details, read the article Starbucks, Back to the Future by graphic design blog Brand New.

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By Gary Sargent, May 16, 2008 at 9:25 am Link to this comment
(Unregistered commenter)

Maybe we should review the old Proctor & Gamble logo.

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By felicity, May 16, 2008 at 8:41 am Link to this comment

Sorry, meant to say Sheldon Wolin, although I thought the book review rather more perceptive than the book.

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By felicity, May 16, 2008 at 8:32 am Link to this comment

Chalmers Johnson, his book is reviewed on this site, would cite the broohaha over a coffee mug as a perfect example of keep-the-proletariat-focused-on-trivia-to-keep-them-unfocused-on-looming-matters-of-life-and-death-consequence.

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By Magginkat, May 16, 2008 at 8:19 am Link to this comment
(Unregistered commenter)

LMAO!  Makes as much sense as the religious protest of a coffee cup!

Going to church doesn’t make you a Christian any more than standing in a garage makes you a car.

That line makes no sense either but what the h__L!

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By hollyse, May 16, 2008 at 8:07 am Link to this comment
(Unregistered commenter)

Starbucks on every corner with lip service to every cup of java.  The trade off is a government security camera on every street corner outside of Starbucks with a ‘marker’ set by govcorp. as paybacks.  The mafia uses markers due for favors and how controlling reality works for advancement of goverment controls through sexual mouth-lip services. Cooperative venture by governemnt and Starbucks offers sexual fantasy while releasing a person from any intelligence they may have.  Conditioning the mind is the same as tenderizing the meat. The name Starbucks is universal to destruction of man just as Lucent Technology feeds upon a society of “this can’t be happening,not in America”.  We aren’t America, but in name only.  Chosen breast symbolism and ‘entry’ is at the feet of New World Order. Check into CGI=Clinto Global Initiative for other global deliverance.  It would be cheaper to place survalance cameras throughout the world serving the US goverment/Starbucks than the military bases throughout the world. Starbucks wasn’t doing well…now, hmmm…

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By geoffspear, May 16, 2008 at 8:03 am Link to this comment

And how does Mr. Dice know how a prostitute spreads her legs, exactly?

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By John C. Bonser, May 16, 2008 at 7:33 am Link to this comment

Publicity - a new member drive - attention - maybe even fame. As a friend once said to me “There is always a sardine trying to climb out of the can.”

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By tomack, May 16, 2008 at 7:32 am Link to this comment

I love the twin-tailed Siren…in a Ruben-esque sort of way. The symbol is centuries old, and really represents “addiction”. How fitting. Love the coffee too: it is $1.59 for a small cup in my area—not five bucks. Beats the hell out of the diner swill ($.85) we (the over 50 crowd) have been forced to choke on for many a long year. 

If the people comprising the Resistance had a little more sex in their everyday lives they wouldn’t find symbols of it in everything they see.

Tony the Tiger is naked, OH NO! Smoky Bear has jeans on, but WAIT, do we see a package? My oh my, what a big package—SOMEBODY GET THE FORREST SERVICE ON THE PHONE. We must remove that package!

These are the same people who tried to have the little hole removed from that peeing kid’s doll.

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By Magginkat, May 16, 2008 at 6:20 am Link to this comment
(Unregistered commenter)

Some people really have too much time on their hands.  Surely they can find something more useful than checking out coffee cups?

Who am I kidding?  These are the fools who gave us Chicken george (bu$h).  If there’s one thing I don’t need are these meddlesome fools telling me what kind of coffee cup I can drink from.

Just for the record I’ve never been in a Starbucks store.  I have no intention of paying such an outrageous price for a cup of coffee.

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By Jim Yell, May 16, 2008 at 6:13 am Link to this comment
(Unregistered commenter)

It has already been said by most of your comments, but I should like to add my laugh and somewhat amused response too.

Are these grown people who make these outrageous claims? I could see getting worked up about the prices Starbucks charge, but all one has to do is not pay the price, although it is quite true many will be glad to pay for the product. My opinion is the coffee is very good, maybe there is better at cheaper prices, but it is atmosphere people are paying for. The art work of the logo is not sexy enough to inspire sane people to be uneasy even if her scaled legs were wrapped around the logos head.

Really people grow up, you only make people more aware of how silly and pitiful religion is.

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By Anthony, May 16, 2008 at 5:27 am Link to this comment
(Unregistered commenter)

Based on this article, I am running out to re-charge my Starbucks card, and hopefully spend some of it on a cup with the new logo on it. Thanks for reminding me Resistance!

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By Conservative Yankee, May 16, 2008 at 4:55 am Link to this comment
(Unregistered commenter)

I find it amusing that any concern at all should be paid to “the good Starbucks does” customers willing to pay $5 bucks for a cup of mediocre joe are obviously unconcerned by such matters. 

Their cups are nice however… I pick up at least two of them a day where their customers throw them out the window as they pass my property.

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By Eric Schmidt, May 16, 2008 at 4:36 am Link to this comment
(Unregistered commenter)

I like swimmin’ with spread fin women

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By Thomas Billis, May 15, 2008 at 8:54 pm Link to this comment

It is witchcraft.It is mind control.Thank God “For The Resistance”.Imagine wasting a whole life to wake us up to these nefarious plots in our corporations.As Jesus said"Who careth whateth they ripeth us off for bewareth of the logo.“I think the quote is from Corporationus Chapter 2.Keep up the good work “Resistance”.I know I find it hard to resist laughing at you.By the way is it the purple teletubbie that’s gay I keep forgetting.

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By Fadel Abdallah, May 15, 2008 at 8:49 pm Link to this comment

Starbucks, yuck!

Since I started drinking Starbucks coffee, my sexual appetite has increasingly diminished, though I was twenty years younger than my present age. So no matter what Starbucks does to enhance the sexuality image of its coffee, I have decided lately, for political and ethical reasons, to stop drinking Starbucks coffee.

Now I enjoy more Chinese Green Tea. It’s healthier and it does enhance one’s romantic and sexual performance. If there are any girls who would doubt what I say, you’re welcomed to a free trial! Sorry boys, I am a straight male and this offer is not extended to you!

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By Phi, May 15, 2008 at 7:42 pm Link to this comment

How about “The Resistance” turn their attention to helping to solve some *real* issues in the world instead of wasting energy being offended by minuscule black and white logos. Is this honestly the best they can come up with? Sorry but progress has left you in the dark ages you pious prudes, we’re not taking you seriously any more.

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