A European hedge fund just invested $30 million in a Christian-oriented video sharing site. The vast majority of Americans identify as Christian, and while the economy may be taking a nose dive, there’s still money to be made on Jesus.
A new website run from Plano, Texas, has proved that the Old Testament promise of manna from Heaven has relevance in the digital age.
GodTube, an evangelical twist on YouTube, its secular video-sharing equivalent, has generated so many hits that a London-based hedge fund has poured money into it. GLG Partners, which has no known religious affiliation, has backed GodTube with an investment of $30m. With almost 80% of the American population - about 240 million - describing themselves as Christian, there is a thriving market for the site.
Since its launch last August, GodTube has uploaded more than 100,000 videos, all with an overt religious theme. Broadcast Him is its slogan, though the site’s executives also employ the catchphrase Jesus 2.0.