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Ear to the Ground

Ad Agencies Vie for Gore’s Green Campaign

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Posted on Aug 27, 2007
Al Gore
businessinnovationinsider.com

Hot stuff:  Al Gore’s multimedia global campaign will run for three to five years, according to AdAge.

Signaling a sea change in the advertising business, four top-tier ad agencies are lining up to pitch to former Vice President Al Gore in hopes of landing the account for his Alliance for Climate Protection and helping Gore design a multimedia global warming campaign with a whopping $100-million annual budget.  The takeaway, according to AdAge:  Global warming is hot on Madison Avenue.


AdAge:

Many agencies do high-profile and often award-winning work for causes such as smoking cessation, drug-use prevention and disaster relief, but they typically steer clear of more divisive issues and political campaigns, making executives who want to work on them do so outside the auspices of the agency.

Until very recently at least, global warming would have been seen as such an issue. Long accepted by the scientific community, research suggesting human activity is raising the earth’s temperature with dire environmental consequences has been disputed by many in the business community, especially automakers and other sectors with big industrial outputs.

But corporate America has begun an about-face in the wake of a groundswell of popular interest, having seen what developing an environmentally friendly product such as the Prius has done for Toyota’s reputation and its bottom line. July’s Live Earth concert, whose proceeds are going to the alliance, was loaded down with corporate sponsors, among them Microsoft, whose MSN division had web rights to the show.

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By Aeneas, August 28, 2007 at 8:11 am Link to this comment
(Unregistered commenter)

Here is the new religion, beause that’s what this global warming issue is turning into.

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By Outraged, August 27, 2007 at 10:02 pm Link to this comment

To Al Gore:

If you can keep your head when all about you
Are losing theirs and blaming it on you,
If you can trust yourself when all men doubt you
But make allowance for their doubting too,
If you can wait and not be tired by waiting,
Or being lied about, don’t deal in lies,
Or being hated, don’t give way to hating,
And yet don’t look too good, nor talk too wise:”

I think you know the rest…..........Be smart, think twice and then give er’!

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By Enemy of State, August 27, 2007 at 9:11 pm Link to this comment

Despite crackpots observations (which have some merit), this seems like a good developement to me. We are already bombarded with Industry funded advertisements, meant to influence public policy. More sinsiter, is the effect that competing for corporate ad revenues has had on the main stream media. Even more than the ownership of the media companies, the ownership of the advertising revenue by rightwing and/or plutocratic organizations has completely corrupted the main stream media. Having at least some “liberal” ad revenues to compete for might give progressive reporters a leg up in their fight to publish the liberal side of the story.

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By Crack Pot Fooey, August 27, 2007 at 11:59 am Link to this comment
(Unregistered commenter)

It goes without saying that advertising is a pretty awful business.  It turns the ideasist into prostitutes and the shills into a presidents.  Not only is it abused politically (keeping the poorer candidates down), but commercially it appears to actually hurt our society as a whole.
According to today’s Washington Post, TV ads are responsible for seniors behaving like teenagers—selling drugs and having unsafe sex. http:// blog. washingtonpost.com/offbeat/2007/08/sex_drugs_seniors.html TV ads for Viagra and “free-love retirement are to blame</a>! You don’t need to be a genius to know watching Dennis Hopper sell stock portfolios is dangerous but who knew it would lead to an HIV epidemic??
I’m shocked by the level evil working on Madison Ave. They are the ones pushing to have earlier primaries because it means more money in their pockets.

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