In an effort to combat ever dwindling enthusiasm among America’s youths for a career in the military, the Army is enlarging its recruitment staff, loosening age and criminal record restrictions and offering more cash bonuses, such as $45,000 tax-free to buy a house. Last year the Army spent $1 billion on bonuses and advertisements.
Need a down-payment for your home? Seed money to start a business? The Army wants to help - if you’re willing to join up. Despite spending nearly $1 billion last year on recruiting bonuses and ads, Army leaders say an even bolder approach is needed to fill wartime ranks.
Under a new proposal, men and women who enlist could pick from a “buffet” of incentives, including up to $45,000 tax-free that they accrue during their career to help buy a home or build a business. Other options would include money for college and to pay off student loans.
An Associated Press review of the increasingly aggressive recruiting offerings found the Army is not only dangling more sign-up rewards - it’s loosening rules on age and weight limits, education and drug and criminal records.