LOGO: Truthdig: Drilling Beneath the Headlines. A Progressive Journal of News and Opinion. Editor, Robert Scheer. Publisher, Zuade Kaufman. Winner 2013 Webby Awards for Best Political Website
May 25, 2013

 Choose a size
Text Size

Trending:     chris hedges     economy     elizabeth warren     politics     robert scheer
Most Read

Three Questions Left Unanswered by Obama’s Counterterrorism Speech

How to Make a Million Dollars an Hour

Marching in Chicago: Resisting Rahm Emanuel’s Neoliberal Savagery

Colbert Slams PBS for Appeasing Koch Brothers

'Left, Right & Center': Obama Ends the War on Terror

Most Comments
Most Emailed

Reports
 * NEW! * A Cooler Century? Wait and See
New York City’s Summers May Heat Up

Ear to the Ground

A/V Booth

Arts & Culture
A Call to Action
Act of Congress

Digs

Truthdig Bazaar
The Mitfords

The Mitfords

By Charlotte Mosley
$26.37

When Skateboards Will Be Free

When Skateboards Will Be Free

By Saïd Sayrafiezadeh
$14.96

more items

 
Ear to the Ground

Starbucks Loses to McDonald’s in Coffee Smackdown

Email this item Email    Print this item Print    Share this item... Share

Posted on Feb 4, 2007
Mcdonalds and Starbucks

A recent taste test conducted by Consumer Reports found McDonald’s coffee to be flawless, while Starbucks’ offering was “burnt and bitter enough to make your eyes water instead of open.” The coffee giant responded with a nondenial denial: “Choosing a brand of coffee is a personal decision, as taste is subjective.”


Los Angeles Times:

Consumer Reports magazine said Friday that its tasters found McDonald’s coffee to be “decent and moderately strong,” with “no flaws,” and that the Starbucks brew “was strong, but burnt and bitter enough to make your eyes water instead of open.”

The March issue of the influential magazine advises, “Try McDonald’s, which was cheapest and best.” But does Seattle-based Starbucks have grounds for protest? After all, the survey was conducted by just two tasters who tried the coffees on-site.

[...]The test is likely to be taken seriously by the chains. Starbucks said in a statement, “Choosing a brand of coffee is a personal decision, as taste is subjective.”

Read more

More Below the Ad

Advertisement


New and Improved Comments

If you have trouble leaving a comment, review this help page. Still having problems? Let us know. If you find yourself moderated, take a moment to review our comment policy.

By Louise, February 5, 2007 at 4:15 pm Link to this comment
(Unregistered commenter)

Comment #51563, swag!
Thanks for the chuckle! Boy/Girl, you are so right on!

Comment #51563, Aaitje!
Thanks for pointing out the real story!

Me ... I brew my own, save a lot of gas and money, and never get a bad cup!

Report this

By Kiki, February 5, 2007 at 9:48 am Link to this comment
(Unregistered commenter)

I think both are totally disgusting, especially Starbucks.  The Dunkin’ Donuts closed here (!?!?!?!) so now I settle with a nice, locally-owned coffee house that doesn’t burn their coffee and cleans their capuccino machine daily.  And their large capuccino is only $3.50.

Report this

By Lefty, February 5, 2007 at 9:20 am Link to this comment
(Unregistered commenter)

YEAH BUT, 

Does Starbucks serve its coffee at a temperature so hot that it will sluff your skin off (if you have the misfortune of spilling on yourself), for the express purpose of discouraging free refills in order to save money?

BTW, McDonald’s coffee tastes like dirt.  Dunkin Doughnuts coffee, NOW THAT’S GOOD COFFEE.

Report this

By Ranger Tommy, February 5, 2007 at 7:59 am Link to this comment
(Unregistered commenter)

I don’t think Starbucks is really about the taste, anyway (except for the bizzare concoctions they’ve created that you won’t find at McDonald’s).  It’s all about the “scene” they’ve crafted that people want to be part of.

Report this

By Ruth Bennett, February 5, 2007 at 7:21 am Link to this comment
(Unregistered commenter)

One stop at Starbuck’s cured my curosity.  I did not like the burned flavor of their coffee.  At McConald’s I order coffee with a little ice and WOW that is good coffee.  I wish they wouldn’t keep it so hot because when I stop for coffee “I want it then” and it is too hot to take a good swallow without the little ice.  Cost does not enter into the decision but it helps!

Report this

By CJ, February 4, 2007 at 9:48 pm Link to this comment
(Unregistered commenter)

Guess it depends on whether you prefer better taste, but way too hot, or cooler, but not so tasty. Here’s a thought: How about a M&A by one or the other of the super-corps of the other. They could rename the new mega-super-corporation, “McBucks.”

Report this

By Jackie T. Gabel, February 4, 2007 at 9:18 pm Link to this comment
(Unregistered commenter)

RE: “Choosing a brand of coffee is a personal decision, as taste is subjective.” Not unlike ones taste in music, which any connoisseur there of, would be wise to cultivate beyond the confines of any coffee venders “branded” collections, just as one would be wise to do, vis-à-vis, ones taste in virtually anything edible, beyond the glow of the Golden Arches.

Report this

By swag, February 4, 2007 at 8:59 pm Link to this comment
(Unregistered commenter)

Holy crap! Courtney Love defeats Joan Rivers in a beauty contest.

I am going to need to sit down and think a moment about the immense implications here.

Report this

By Beamis, February 4, 2007 at 4:16 pm Link to this comment
(Unregistered commenter)

I agree that McDonald’s makes a better cup of coffee, that is cheaper and tastier. Starbucks also has good java but it is inconsistent in quality and often DOES taste burned. I agree with Knowitall and think that Starbucks should look at this as a form of feedback and move on, hopefully using it to improve its product. I think that Consumers Report did all right in this one and two tasters were able to report my experiences almost exactly

Report this

By Kris, February 4, 2007 at 3:59 pm Link to this comment
(Unregistered commenter)

Well, I think any coffe made by a chain is flawed. Most are using stale or over rosted beans. I take my coffee very seriously! For the best coffee find an independent coffee house that uses fresh properly rosted beans and trust me everything else will taste like dirt. When in a jam however Starbucks will suffice.

Support your local independent coffee house.

Report this

By Christopher Robin, February 4, 2007 at 3:22 pm Link to this comment
(Unregistered commenter)

Reply Comment #51563 by Aaitje

You make an excellent point, which gives me reasons to reconsider my choice. Somethings are more important to me than taste or price.

Report this

By MochaVenti, February 4, 2007 at 3:14 pm Link to this comment
(Unregistered commenter)

Starbucks sells a couple dozen varieties of coffee, covering a wide range from burnt, bitter beans for espresso, to toasty, mild blends for straight coffee. McDonalds offers one type of coffee.

Most of the dark roasted Starbucks coffee they brew ends up in lattes, where the milk smooths off the harsh edges. McDonalds offers coffee.

Consumer Reports is comparing a Granny Smith apple to a Bosc pear and declaring “pears taste better than apples.”

Report this

By peggy, February 4, 2007 at 2:40 pm Link to this comment
(Unregistered commenter)

the difference is the roast of the beans-starbucks regular uses french roast which isroasted longer giving it a stronger more bitter and burned (to me) taste. their morning blend is a milder roast with a smoother taste. all coffee changes while sitting in the pot after brewing and its worse in a glass pot on a warmer then in a thermo carafe such as as a starbucks. any old coffee no matter who’s is going to taste worse then fresh-brewed. my favorite take-out coffee is tim hortins

Report this

By michele, February 4, 2007 at 2:38 pm Link to this comment
(Unregistered commenter)

I’ve found in the past drinking Mcdonalds (or almost any fast food places coffee) is like drinking p*ss water - maybe it’s gotten better , but I like a kick to my coffee.

Report this

By Robert B. Livingston, February 4, 2007 at 2:21 pm Link to this comment
(Unregistered commenter)

Just as in politics we have a sad state of affairs when debate boils down to considering just two alternatives.

McDonald’s, Starbuck’s?
Coke, Pepsi?
Democrats, Republicans?

Everytime we choose between the lesser of two evils we are voting for an ever more bland (or bitter) society that eventually leaves us with no choice save to accept what we are given.

The only way to break this cycle is to choose what we really want.

If only 5% of us did that we might see a revolution across the board—and a chance to reclaim our country.

Report this

By Jhonus, February 4, 2007 at 1:32 pm Link to this comment
(Unregistered commenter)

Why you would you have a face-off with the two turds of the coffee industry? Who cares which one is better.

Report this

By Stephen Smoliar, February 4, 2007 at 12:06 pm Link to this comment
(Unregistered commenter)

Far be it from me to side with an “evil empire” like Starbuck.  However, even with my lifetime subscription to CONSUMER REPORTS, I have found any story they have run about nutrition to be potentially (if not actually) flawed;  and, in general, any story that involves a “taste test” is no better.  These guys are much better at testing vacuum cleaners and detergents!

Report this

By Venti Drip, February 4, 2007 at 11:53 am Link to this comment
(Unregistered commenter)

Doesn’t McDonald’s use Seattle’s Best coffee? And wasn’t Seattle’s Best bought by Starbucks a few years back? So I’m guessing nobody at SB is losing sleep over this. Never mind the ridiculously flawed “test” done by Consumer Reports which utilized a whopping TWO taste testers….

Report this

By Ruth, February 4, 2007 at 11:40 am Link to this comment
(Unregistered commenter)

I’ve drank both; often. I hate McDonalds coffee. I adore Starbucks coffee.

Report this

By C.P.T.L., February 4, 2007 at 11:26 am Link to this comment
(Unregistered commenter)

Of all the absurd things. I didn’t expect to come across that jackass appellation - smackdown - here at truthdig. Is McDonald’s a Starbuck’s ‘killer?’ in an ‘iconic’ struggle between our country’s ‘icons?’ Have I stumbled upon USA Today?

Report this

By Aaitje, February 4, 2007 at 10:53 am Link to this comment
(Unregistered commenter)

McDonalds Corp wholly supports the GOP (the ridiculously LOW wages, and hard work put upon their employees, not to mention the BAD quality food they sell to people should be enough to disqualify this pro-GOP, billion-dollar *GREEDY* corporation from having ANY credibility with ANY *sane* human-being!).

Starbucks supports Progressives, and good-paying, benefits-rich jobs to employees. Their coffee is DE-LI-CIOSO. I ONLY drink Starbucks; I ONLY buy Starbucks coffee beans for use in our home as well.

I guess I enjoy supporting a company that knows how to treat their customers to the finest products they can find, as well as treat their employees with truly UN-American-like employer-toward-employee respect.

Report this

By Christopher Robin, February 4, 2007 at 10:17 am Link to this comment
(Unregistered commenter)

Vindication! I have had friends tease me over buying Mc Donald’s coffee at work.
Expecting me to go to one of the major donut or coffee house outlets.
I think Mc Donald’s makes a great cup of coffee,and at a reasonable price, only proviso is that when first brewed it’s extremely hot. (handle with caution)

Consumer Reports thank you, and I’ll site your educated taste buds in the very near future.

Alas, awaken, my Starbuckians, awake and smell the coffee, for it’s not a bitter aroma. But a strong smooth cup of coffee.

And no size confusion included. A large is a large and a small, just a small (novel idea huh?)

Ronald McDonald “the clown”, makes the best coffee in town.

Hands down.

Report this

By Dr. Knowitall, PhD, PhD, February 4, 2007 at 7:50 am Link to this comment
(Unregistered commenter)

Everyone’s so defensive and insecure.  If I were CEO of Starbucks, I’d say, in response, Starbucks intends to remain America’s best and favorite coffee and we take seriously every small criticism.  We congratulate our competitors for their success. Then, I’d go have a talk with my roasters.

Report this

By Alex, February 4, 2007 at 7:48 am Link to this comment
(Unregistered commenter)

Dunkin’ Donuts rules them all, although I guess if you only have two testers you can’t have too much variety.

Report this
Newsletter

sign up to get updates


 
 
 
 
Join the Liberal Blog Advertising Network
 
 
 
 
 
 
 

A Progressive Journal of News and Opinion. Editor, Robert Scheer. Publisher, Zuade Kaufman.
© 2013 Truthdig, LLC. All rights reserved.