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Colbert Dominating TV-Web Fusion

From Comedy Central

Stephen Colbert, pioneer

During last night’s (Aug. 21) show, Stephen Colbert aired fan-created video mash-ups of an earlier episode—and then urged his viewers to make more. More than anyone else on TV, Colbert is harnessing the energies and enthusiasms of his viewers to produce a better product. Huff Po’s Rachel Sklar has more.

Rachel Sklar at the Huff Po’s “Eat the Press”:

The people behind “The Colbert Report” may be the smartest minds in televison: While everyone else frets about YouTube, web TV, and platform integration Stephen Colbert & Co are already galvanizing the online to action and integrating fan content into the show, to hilarious effect. It is, in a word, freaking brilliant.

Never mind citizen journalism, thanks to last night’s episode “The Colbert Report” has become the first program to feature fan content and open the floodgates to more. Last week, Colbert did a hilarious rendition of a Jedi knight, whipping a lightsaber around in front of a greenscreen (see it here). Last night, Colbert announced the “Stephen Colbert Greenscreen Challenge” where members of the Colbert Nation (a website as well as a movement) were invited to try their hand at filling in the rest.

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