US Airways to Sell Ads on Air Sickness Bags

Posted on Jul 26, 2006

Coke: cocacola.com; baby: vetitice.demon.co.uk / illustration: Blair Golson

Seriously, we’re not making this up: ads on barf bags. You have to wonder: How do you value the publicity that comes from associating your product with vomit? (picture to the right a Truthdig spoof)

And if it works, we’re suddenly one step closer to the advertising hell depicted in Spielberg’s “Minority Report.”

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AP via Wash Po:

PHOENIX—US Airways wants to make the most out of a nauseating situation. The Tempe, Ariz.-based airline plans to sell advertisements on its air-sickness bags—those pint-sized expandable envelopes tucked between the in-flight magazines and safety cards.

“They’re in every back seat pocket,” said spokesman Phil Gee. “We figure while it’s there, why don’t we make it multipurpose?”

Passengers should see the new, commercialized sickness bags in September, he said.

The ads are just the latest initiative the company has used to squeeze out a bigger profit.

America West, which merged with US Airways last year, had the first advertisements in the industry on tray tables, the first airline gift cards and the first in-flight meals for sale.

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