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Ear to the Ground

US Airways to Sell Ads on Air Sickness Bags

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Posted on Jul 26, 2006
Barf Bag ads
Coke: cocacola.com; baby: vetitice.demon.co.uk / illustration: Blair Golson

Seriously, we’re not making this up: ads on barf bags. You have to wonder: How do you value the publicity that comes from associating your product with vomit? (picture to the right a Truthdig spoof)

And if it works, we’re suddenly one step closer to the advertising hell depicted in Spielberg’s “Minority Report.”


AP via Wash Po:

PHOENIX—US Airways wants to make the most out of a nauseating situation. The Tempe, Ariz.-based airline plans to sell advertisements on its air-sickness bags—those pint-sized expandable envelopes tucked between the in-flight magazines and safety cards.

“They’re in every back seat pocket,” said spokesman Phil Gee. “We figure while it’s there, why don’t we make it multipurpose?”

Passengers should see the new, commercialized sickness bags in September, he said.

The ads are just the latest initiative the company has used to squeeze out a bigger profit.

America West, which merged with US Airways last year, had the first advertisements in the industry on tray tables, the first airline gift cards and the first in-flight meals for sale.

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Comments

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By C Quil, July 27, 2006 at 4:14 pm #
(Unregistered commenter)

If the last thing you see before you’re violently ill is an advertisement for something, the connection between the two might be locked in there for ever.

Hey! Could we get the Republicans to advertise during election campaigns?

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By G. Anderson, July 27, 2006 at 2:41 am #
(Unregistered commenter)

I’ve got some unused space on the inside of my eyelids, maybe someone would be interested in advertizing there…?

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