Truthdig - Ear to the Ground - The ‘Cola Wars’ Just Got Fun Again

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The ‘Cola Wars’ Just Got Fun Again

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Cola wars

This tale of corporate theft is too good to miss: Insiders at Coca-Cola got nabbed in a sting operation when they tried to sell trade secrets about a new soft drink to the folks at Pepsi.

AP:

Three people were charged by federal prosecutors on Wednesday with stealing confidential information, including a sample of a new drink, from The Coca-Cola Co. and trying to sell it to rival PepsiCo Inc.

The suspects include a Coke executive’s administrative assistant, Joya Williams, who is accused of rifling through corporate files and stuffing documents and a new Coca-Cola product into a personal bag.

Williams, 41, of Norcross, Ga., and 30-year-old Ibrahim Dimson of New York and 43-year-old Edmund Duhaney of Decatur, Ga., were arrested on charges of wire fraud and unlawfully stealing and selling Coke trade secrets, federal prosecutors said.

They are expected to appear before a federal magistrate judge on Thursday in Atlanta, where Coca-Cola is based.

Pepsi spokesman Dave DeCecco said his company did what any responsible company would do in cooperating with Coke and the investigation.

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By R. A. Earl, July 5, 2006 at 11:55 pm #
(Unregistered commenter)

I don’t care who steals what secrets just so long as NO ONE TAMPERS WITH THE FORMULA THAT ENABLES ME TO USE EITHER COKE OR PEPSI TO GET THE BUGS OFF MY WINDSHIELD!

That, by far, is either product’s greatest value.

Next to oil and bottled water, I can’t think of a bigger rip-off than soft drinks. Nothing like putting 5 cents into the manufacture and distribution of a product that sells for $1. It’s a license to print money!

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