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Ear to the Ground

Pollster Greenberg Launches Political Journal

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Posted on Jun 21, 2006

The Democratic Strategist:

For several months, the three of us [William Galston, Stan Greenberg
and Ruy Teixeira] have been working on plans for The Democratic Strategist. We believe this publication - for which we will serve as co-editors - can fill a critical need within the Democratic community.

We are launching this publication because we believe Democrats must begin to develop political strategies that look beyond the standard two- and four-year time horizons set by the American electoral calendar. Democrats must develop a set of concrete and coherent political strategies for regularly winning elections and over the longer term - perhaps over a decade or more - winning new areas of support and creating nothing less than a stable Democratic majority in the country.

This is an extremely ambitious objective, but it is one that - as specialists in voting behavior, public attitudes, political demography, campaign strategy and organization - we believe is indeed achievable. For the last three presidential elections Democratic presidential candidates have come within one or two percentage points of winning an outright majority. It is not unrealistic to think that, with creative and determined strategic thinking and message development, Democrats could build a stable majority.


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