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Ear to the Ground

Couple Signs Advertisers to Sponsor Wedding Day

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Posted on Jun 18, 2006
Corporate Wedding
From Ad Age

Radio station sales manager Caroline Fisher and marketing consultant Dave Kerpen have negotiated sponsorship deals for their marriage ceremony in the Brooklyn Cyclones stadium.

A marketing-savvy couple has lined up corporate sponsors to help pay for a wedding to be held in a Brooklyn minor league ball park. (Via Salon.)


Ad Age:

Diamond ring? Check. Honeymoon? Planned. Advertisers for the wedding day? Got ‘em.

To have a large wedding on the field of a professional baseball team, some individuals might take out a second mortgage. But a marketing-savvy couple is rallying up a stable of local and international companies to sponsor their special day.

“It was an idea that both met our needs romantically in terms of getting married on the field and at a baseball stadium, which we love, and simultaneously doing what we love, which is putting together promotions and selling them,” said Caroline Fisher, the bride-to-be.

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By DivaJean, June 19, 2006 at 6:59 am Link to this comment
(Unregistered commenter)

Once again, we see how “sanctified” heterosexual marriage is- absolutely nothing to do with religion and a covenant with God. It’s all about the Benjamins, big public displays, and self entitlement.

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By C Quil, June 18, 2006 at 10:32 am Link to this comment
(Unregistered commenter)

Sounds like a match made in corporate heaven.

Everyone who buys the advertiser’s products is paying for this couple’s wedding. How nice!

Is there anything in this couple’s life that can’t be bought?

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