|From Ad Age|
Radio station sales manager Caroline Fisher and marketing consultant Dave Kerpen have negotiated sponsorship deals for their marriage ceremony in the Brooklyn Cyclones stadium.
A marketing-savvy couple has lined up corporate sponsors to help pay for a wedding to be held in a Brooklyn minor league ball park. (Via Salon.)
Diamond ring? Check. Honeymoon? Planned. Advertisers for the wedding day? Got ‘em.
To have a large wedding on the field of a professional baseball team, some individuals might take out a second mortgage. But a marketing-savvy couple is rallying up a stable of local and international companies to sponsor their special day.
“It was an idea that both met our needs romantically in terms of getting married on the field and at a baseball stadium, which we love, and simultaneously doing what we love, which is putting together promotions and selling them,” said Caroline Fisher, the bride-to-be.
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