Study: Sex Cues Ruin Men’s Decisiveness

Posted on Apr 21, 2006

Men shown pictures of attractive women fared worse in financial games than men who hadn’t seen the pictures. The more testosterone a man had, the more his attention waned.

After 10,000 years of anecdotal evidence, did we really need a scientific study to verify this one?

BBC:

Sex cues ruin men’s decisiveness
Catching sight of a pretty woman really is enough to throw a man’s decision-making skills into disarray, a study suggests.

The more testosterone he has, the stronger the effect, according to work by Belgian researchers.

Men about to play a financial game were shown images of sexy women or lingerie.

The Proceedings of the Royal Society B study found they were more likely to accept unfair offers than men not been exposed to the alluring images.

The suggestion is that the sexual cues distract the men’s thoughts, preventing them from focusing on their task - particularly among those with high natural testosterone levels.

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