Poll: For More Women, Man’s Looks More Important Than His Money

Posted on Apr 10, 2006

Researchers from the UK have found that as women make more money themselves, they value a man’s physical attractiveness more highly than his financial status.

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New Scientist:

Many women are changing their minds about men

* 06 April 2006
* From New Scientist Print Edition

WHAT do women want from a man? In the past, surveys have overwhelmingly shown that women want a rich man, and men want a good-looking woman. While not much has changed for men, as women’s financial independence has increased, it seems that their preferences have changed.

Fhionna Moore and colleagues at the University of St Andrews, UK, analysed questionnaires from 1851 heterosexual women between the ages of 18 and 35. They found that as a woman’s level of “resource control” increases - in other words as they become more financially independent - so does their preference for physical attractiveness in potential partners.

Women who had low levels of control over their cash rated the financial status of a man over his looks. Those with a decent source of income rated physical attractiveness more highly. The study will appear in Evolution and Human Behavior.

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