The popular social networking site MySpace.com was once thought of as the frivolous province of teenagers and indie music geeks. But new research data shows a majority of U.S.-based MySpace visitors are, in fact, over 35 years old.
More than half, 51.6 percent to be exact, of the U.S.-based visitors to MySpace in August were aged 35 or older, figures released by comScore Media Metrix revealed. A year ago, 39.5 percent were aged 35 or older.
“Social networking is going more mainstream,” said Andrew Lipsman, a senior analyst at comScore Networks. “There has been a lot of media coverage of social networking and that has generated interest among people of all ages.”
In addition, the increased interest in online video likely drove some of the boost in traffic from that demographic to the MySpace site, he said. MySpace is now serving up more video than the popular viral video site YouTube.com—1.5 billion streams in the United States in July compared with 649 million streams, respectively, Lipsman said.