People Will Like Anything Called ‘the New iPhone’

http://www.truthdig.com/avbooth/item/people_will_like_anything_called_the_new_iphone_20120918/

Posted on Sep 18, 2012

Social scientist and late night talk show host Jimmy Kimmel recently conducted a classic experiment, asking unsuspecting pedestrians to comment on the new iPhone 5, which was actually an old iPhone 4S.