The ‘Colbert Bump’ = $$ for Candidates

You know you’ve hit it big when you’re the topic of an academic study on the media.  As it turns out, there’s a demonstrable effect known as “the Colbert bump,” which entails a boost in campaign cash for politicians who make a stop at “The Colbert Report” while on the campaign trail.  Translation: Stephen Colbert can count on a full dance card for, say, the next few decades.

Watch the clip: