CBS Islam Analyst to Stewart: We’re Losing a Marketing Campaign to Cave Dwellers

In an interview with Jon Stewart, author and CBS News analyst Reza Aslan called America’s war on terror a “marketing campaign,” and then wondered aloud, “Now, how the United States is losing a marketing campaign to people who live in caves….”

Partial Transcript:

Reza Aslan (author of “No god but God: The Origins, Evolution, and Future of Islam”):

What matters in this region is perception. This war especially between Israel and Hezbollah was a war of perception more than anything else. The reality is not important in this region. It’s what the image is.

Jon Stewart: It’s not important in our [country], either.

Aslan: Yeah, it doesn’t really matter. This is basically a marketing campaign. The entire war on terror is at its core a marketing campaign. Now, how the United States is losing a marketing campaign to people who live in caves…

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