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Nationally Themed McDonald’s Burger Causes Kerfuffle in Italy

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Posted on Feb 8, 2010
McItaly
bbc.co.uk

No, it’s not shaped like a boot, but a new Italian-themed McDonald’s sandwich with the straightforward moniker “McItaly” is causing a stir in Italy, where even the nation’s agriculture minister has weighed in on the controversy. For the record, he endorses the burger and thinks those who oppose it are “ignorant Stalinists.” This is one of many reasons why we enjoyed the following video.  —KA

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By Inherit The Wind, February 9 at 10:48 pm #

What’s the big deal? Always somebody in Eur gets pissed at something tastelessly American.  So if it’s SO BAD, then most Italians will stay away and they’ll lose $$$ and close it down.

But what they are REALLY pissed about is that so many Italians LOVE it and flock to it and buy it!

It’s one of those times where economics and the market really DO tell you what people want.

Remember: More people want Rock’n'Roll than grand opera—even in Italy!

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By Joe G, February 9 at 4:25 pm #
(Unregistered commenter)

Back off Mc Donalds. Italians love In N Out Burger!!!!!!

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By liecatcher, February 9 at 3:17 pm #

Nationally Themed McDonald’s Burger Causes Kerfuffle in
Italy

TO: Howie Bledsoe, February 9 at 6:42

Point well made. McD’s customers are not health
oriented anyway & live from day to day.

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By Howie Bledsoe, February 9 at 6:42 am #
(Unregistered commenter)

I agree that McD´s is crap, but still, you cant cant deep fry stuff in olive oil.

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By liecatcher, February 8 at 9:28 pm #

Nationally Themed McDonald’s Burger Causes Kerfuffle
in Italy

kerfuffle: definition

Informal chiefly Brit commotion; disorder; agitation

The “McItaly” is a fast junk food product that
McDonalds is famous for. The stealth infomercial used
to promote it which incorporated using a political
whore to endorse it is standard operating procedure.
At least a chef wasn’t given a Nobel Prize for food
innovation a week before the campaign so he could be
an impressive shill.
However, the real story is how McDonalds is using
cheap geneticallly modified rapeseed oil,aka canola oil for its fries
instead of Italy’s world famous olive oil.

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