Top Leaderboard, Site wide
Truthdig: Drilling Beneath the Headlines
April 27, 2017 Disclaimer: Please read.

Statements and opinions expressed in articles are those of the authors, not Truthdig. Truthdig takes no responsibility for such statements or opinions.

Truthdig Bazaar
The Future History of the Arctic

The Future History of the Arctic

By Charles Emmerson



By Sharon Waxman

more items

A/V Booth
Email this item Print this item

Go Daddy’s Banned Homophobic Super Bowl Ad

Posted on Jan 31, 2010

Sadly, this ad probably wasn’t banned because it’s lame and not funny, but CBS did Go Daddy a favor keeping this humor fail off the air.

The Young Turks:


Square, Site wide
Lockerdome Below Article

Subscribe to the Truthdig YouTube channel:

Get a book from one of our contributors in the Truthdig Bazaar.

Related Entries

Get truth delivered to
your inbox every day.

New and Improved Comments

If you have trouble leaving a comment, review this help page. Still having problems? Let us know. If you find yourself moderated, take a moment to review our comment policy.

Join the conversation

Load Comments

By Trade Show Displays, March 30, 2011 at 2:24 am Link to this comment

The next best thing for Super Bowl to do is to NOT INCLUDE ADS! Because Americans just cannot handle them on such a big event! If it’s not too gay then it’s too black, white, nude, or what have you. Market your sponsors elsewhere just not on Super Bowl ads!

Report this

By Michelle, February 8, 2010 at 9:30 am Link to this comment
(Unregistered commenter)

Perhaps it wasn’t showing a flamboyant male character that CBS were worried about but the extremely poor representation of a minority group.
You really wouldn’t have anyone stand for such stereotyping in any other minority group without some sort of comedic payoff.
Plus, it’s a crap ad.

Report this
Russian Paul's avatar

By Russian Paul, February 1, 2010 at 8:34 pm Link to this comment

BravoTV and ads like this are no better than the minstrel shows, SERIOUSLY.

As a gay man, this bullshit just infuriates me. I know there’s a lot of homophobia
out there, which is why this commercial will not air, HOWEVER, this ex-football
player is not “acting gay,” he is being effeminate or “acting like a queen.” Most
homosexuals do not act this way and it’s unfortunate so many gays enforce their
own negative stereotypes. I’m glad this stupid commercial isn’t being shown.

Report this

By NYCartist, February 1, 2010 at 3:59 pm Link to this comment

I object to ableist language, calling something “lame”, a term of disability being used for negative adjective or behavior.

Report this

By Howard Mandel, February 1, 2010 at 3:35 pm Link to this comment
(Unregistered commenter)

I’m gay. Its not offensive. Its a little funny.

I give them a pass on the gay stereotyping because its applied to a former football player. That’s not a group with a lot of out guys. The message I got was its OK to come out after you retire from football. I think that’s refreshingly prescient.

Report this

By JustBobF, February 1, 2010 at 1:37 pm Link to this comment

Go Daddy ads are just stupid and really embarrassing for all: Go Daddy and the
media that runs them. I’m glad they got the boot! ––Signed by an advertising

Report this
Samson's avatar

By Samson, February 1, 2010 at 12:30 am Link to this comment

I’m guessing the problem that the NFL had was that it was a supposedly ex-football player wearing pink and acting gay.  Its the notion that some football players might be gay that can’t possibly be aired during the super bowl.

Report this
Right Top, Site wide - Care2
Right Skyscraper, Site Wide
Right Internal Skyscraper, Site wide

Like Truthdig on Facebook