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Go Daddy’s Banned Homophobic Super Bowl Ad

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Posted on Jan 31, 2010
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Sadly, this ad probably wasn’t banned because it’s lame and not funny, but CBS did Go Daddy a favor keeping this humor fail off the air.

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By Trade Show Displays, March 30, 2011 at 2:24 am Link to this comment

The next best thing for Super Bowl to do is to NOT INCLUDE ADS! Because Americans just cannot handle them on such a big event! If it’s not too gay then it’s too black, white, nude, or what have you. Market your sponsors elsewhere just not on Super Bowl ads!

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By Michelle, February 8, 2010 at 9:30 am Link to this comment
(Unregistered commenter)

Perhaps it wasn’t showing a flamboyant male character that CBS were worried about but the extremely poor representation of a minority group.
You really wouldn’t have anyone stand for such stereotyping in any other minority group without some sort of comedic payoff.
Plus, it’s a crap ad.

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By Russian Paul, February 1, 2010 at 8:34 pm Link to this comment

BravoTV and ads like this are no better than the minstrel shows, SERIOUSLY.

As a gay man, this bullshit just infuriates me. I know there’s a lot of homophobia
out there, which is why this commercial will not air, HOWEVER, this ex-football
player is not “acting gay,” he is being effeminate or “acting like a queen.” Most
homosexuals do not act this way and it’s unfortunate so many gays enforce their
own negative stereotypes. I’m glad this stupid commercial isn’t being shown.

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By NYCartist, February 1, 2010 at 3:59 pm Link to this comment

I object to ableist language, calling something “lame”, a term of disability being used for negative adjective or behavior.

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By Howard Mandel, February 1, 2010 at 3:35 pm Link to this comment
(Unregistered commenter)

I’m gay. Its not offensive. Its a little funny.

I give them a pass on the gay stereotyping because its applied to a former football player. That’s not a group with a lot of out guys. The message I got was its OK to come out after you retire from football. I think that’s refreshingly prescient.

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By JustBobF, February 1, 2010 at 1:37 pm Link to this comment

Go Daddy ads are just stupid and really embarrassing for all: Go Daddy and the
media that runs them. I’m glad they got the boot! ––Signed by an advertising
creative

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By Samson, February 1, 2010 at 12:30 am Link to this comment

I’m guessing the problem that the NFL had was that it was a supposedly ex-football player wearing pink and acting gay.  Its the notion that some football players might be gay that can’t possibly be aired during the super bowl.

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