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 Fessing Up to Those Tiny EmployeesPosted on May 10, 2007
In this satirical news brief, the Onion envisions a world where marketing and exploitation meet. What if clothing companies that depend on abusive labor practices were honest about it? Watch it: Gap Unveils New ‘For Kids By Kids’ Clothing Line Advertisement Elsewhere: . CommentsAre you a Truthdig member yet? Login now, or register with Truthdig. Add Your Comment
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By Ian Duncan Smith, May 14, 2007 at 4:38 pm #
(Unregistered commenter)
This is a great, new satirical angle on fashion exploitation. I love the US work ethic completely misinterpreted by the parent, “This shows what kids can achieve by hard work”. It’s really quite subversive. The Onion satirises marketing campaigns, fashion and the media all in one. One disappointment though is that Gap really could run a campaign like this. Therefore, I’d have liked this to go one step further and really humiliate those exploiters.
Report thisBy GW=MCHammered, May 14, 2007 at 11:48 am #
(Unregistered commenter)
“Materialism is an amusing, mindless sport. But the real fun is in heresy. And that, my friend, requires a rational act… pulling one’s head from the hucksters’ ass.”
GW=MCHammered
Report thisBy Verne Arnold, May 14, 2007 at 7:38 am #
Addendum;
I thought “The Onion” did a wonderful job and hoped it would spark some interest beyond entertainment: Sadly I have been proved wrong.
Report thisBy Verne Arnold, May 14, 2007 at 7:19 am #
Interesting…why are there only 3 comments?
Do you think everything is okay here in Asia regarding foreign companies? I assure you it is not okay. They (western companies; American and European) sell crap here they can’t sell as labeled in their respective countries. I guess that’s why when I tried to bust a company (with documentation), the supposed watchdogs barely responded and the one time they did I knew it was hopeless and didn’t bother pursuing it.
Report thisYes, this goes further than just business, but who the hell cares?
By Alec Fuhrman, May 14, 2007 at 3:45 am #
(Unregistered commenter)
More. . . More. . .
Report thisBy Roy, May 11, 2007 at 12:57 pm #
(Unregistered commenter)
The Onion shames them all. Even their production quality is better. Everyone else is big on constantly shifting backgrounds (which call attention by their motion but have no content) and saturated blue and red colors (which call attention to themselves but are empy calories, so to speak). The Onion’s work is clean, neat, well thought out, and accomplished.
Report thisBy Verne Arnold, May 11, 2007 at 4:47 am #
Having worked in an American toy factory in Asia I personally wouldn’t buy a toy from there.
Don’t think for one minute because it’s an American company everything is okay…it is not!!
I also refuse to by the “swish” in any of it’s many forms. Exploitation is alive and well.
Report thisBy Chris Scheer, May 11, 2007 at 12:50 am #
(Unregistered commenter)
No offense, but The Onion is late on this one. I’ve been joking about “BKFK” since my son was born seven years ago. I try to shop non-sweatshop but it is very hard, especially for kids clothes. In the end, the ticket is used kids clothes, but they are all Gap or Old Navy.
Still, gotta love The Onion even if they are a bit thin these days.
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