But What Whole Foods Really Always Wanted to Do Is ...
Posted on Mar 17, 2011
What America really needs is another film festival, especially one sponsored by Whole
Paycheck Foods, right? The health food superstore is bringing to theaters across the country next month a series of films about, you know, the planet and eating right and stuff. The cinematic fare will include the “deeply affecting” feature “Lunch Line.”
Unlike larger destination festivals, “Whole Foods Markets Do Something Reel” Film Festival will be held in movie theaters across the country in communities near Whole Foods Market stores. The festival will also feature filmmaker discussions, either in person or via Skype.
The six films chosen for the inaugural “Whole Foods Market Do Something Reel” Film Festival support the company’s mission and cover a broad range of provocative topics. They include:
“Bag It!” - In this highly entertaining and eye-opening film, filmmaker Suzan Beraza follows Jeb Berrier as he navigates our plastic-reliant world. Jeb is not a radical environmentalist, but an average American who decides to take a closer look at our cultural love affair with plastics. www.bagitmovie.com
“Lunch Line” - This deeply affecting film from filmmakers Mike Graziano and Ernie Park follows six kids from one of the toughest neighborhoods in Chicago as they set out to fix school lunch - and wind up at the White House. Their unlikely journey parallels the dramatic transformation of school lunch from a patchwork of local anti-hunger efforts to a robust national feeding program. www.lunchlinefilm.com