U.S. Media Outstrips U.K. in Royal Wedding Coverage
Posted on Apr 25, 2011
Well, this is embarrassing: According to The Nielsen Co., the U.S. news media have outdone their U.K. counterparts in terms of covering the upcoming nuptials of Britain’s Prince William and Kate Middleton—and not by a small margin, either. —KA
Since the couple’s November 2010 engagement, there have been thousands of news posts about the Royal Wedding and its participants by U.S. news outlets, accounting for more than .3% of all news coverage immediately following the engagement and a steady stream of articles since. This share of news coverage from traditional media sources is considerably higher than in the U.K. and Australia. Given the varied number of news outlets, the share of news coverage is the best metric for comparison among the three markets; the share of news coverage by U.S. news outlets is more than twice that in the United Kingdom and Australia at the most recent measurement on April 3.
AP / Alastair Grant
Britain’s Prince William, center, his soon-to-be-wife Kate Middleton and brother Prince Harry watch a rugby match at Twickenham Stadium in London in 2007.