How Not to Blend Current Events, Advertising
Posted on Feb 3, 2011
Well, this was just a colossally bad idea. Kenneth Cole, manufacturer of strangely expensive yet consistently mediocre shoes, decided to do a clever (read: not clever at all) ripped-from-the-headlines blend of promotion and news commentary via Twitter on Thursday, and the resulting tweetertisement was a debacle in under 25 words. —KA
TNW Social Media via Gawker:
Oh dear, we thought that big brands might have learnt that hijacking hashtags isn’t a good idea and yet here’s US fashion brand Kenneth Cole, hijacking the #Cairo hashtag (currently used to report from the troubled events in Egypt) to promote its new Spring collection.