China Tunes Out TV Commercials
Posted on Nov 29, 2011
In the spirit of fostering a more “socialist culture,” the Chinese government is banning commercials that interrupt television dramas. Judging by this BBC report, China’s TV executives seem much more concerned with lost revenue than with government interference.
First they come for the commercials, then they come for the billboards, then they come for the free perfume samples. —PZS
Adverts will not be allowed in the middle of programmes lasting for 45 minutes from 1 January next year.
The authorities said this was in line with the “spirit” of a recent Communist Party meeting.
Senior leaders said then that they wanted to develop a “socialist culture”, although they did not elaborate on exactly what that means.
Thomas Galvez (CC-BY)
A television sits idle at the Shanghai airport.