Google Enters the Musical Fray
Posted on Oct 29, 2009
Google expanded its sprawling multimedia empire this week by adding a music feature to its array of search options, which means that the average, law-abiding music buff won’t have to shell out 99 cents or settle for a 30-second snippet of a new song on iTunes, nor hope that the song will eventually queue up on a Pandora playlist, to hear the whole thing online. —KA
The search giant teamed up with News Corp.‘s MySpace and streaming service Lala for the Wednesday debut of the new Google music search feature at the historic Capitol Records building in Hollywood. With the new music search, which had been internally code-named “OneBox” when news of the project broke earlier this month, search queries pertaining to something like a song, artist, lyrics, or album will bring up links to streaming songs from iLike and MySpace, as well as links to artist information on Pandora, Imeem, and Rhapsody. The lyrics search is provided through a partnership with Gracenote.
“It is directly embedded and integrated into Google search. There’s no special button to push,” R.J. Pittman, director of product management for search properties, said in a phone interview with CNET News. Currently, due to licensing and availability issues, the music search is U.S.-only.