NPR Is Booming
Posted on Mar 24, 2009
Since the year 2000, National Public Radio has increased its audience by 47 percent, with an 8.7 percent jump in the last year alone. That might have something to do with the collapse of the news media over the same period. While newspapers try to compete with Craigslist, NPR has acquired more foreign bureaus—and a bigger morning audience—than the major network news divisions.
“Morning Edition” beats “Good Morning America” by 60 percent.
But it’s not all good news for public radio. NPR and member stations around the country have had to cut staff, even as more listeners than ever tune in.
At a time when newspapers, magazines and TV news continue to lose readers and viewers, at least one part of the traditional media has continued to grow robustly: National Public Radio.
The audience for NPR’s daily news programs, including “Morning Edition” and “All Things Considered,” reached a record last year, driven by widespread interest in the presidential election, and the general decline of radio news elsewhere. Washington-based NPR will release new figures to its stations today showing that the cumulative audience for its daily news programs hit 20.9 million a week, a 9 percent increase over the previous year.
[...] More than half of NPR’s daily audience comes from its two “core” news shows, “Morning Edition” and the evening “All Things Considered.” “Morning Edition’s” average daily audience, 7.6 million, is now about 60 percent larger than the audience for “Good Morning America” on ABC and about one-third larger than the audience for the “Today” show on NBC.
Flickr / NCinDC
NPR headquarters in Washington, D.C.