Oprah’s Very OWN Television Network

It’s surprising this didn’t happen earlier:  Multimedia mogul Oprah Winfrey is launching a television network, simply and logically called the Oprah Winfrey Network, in conjunction with Discovery Communications.  Oprahphiles can look forward to a 2009 launching for OWN, which Winfrey calls “a natural extension of my show.”

Variety:

The mandate of the network, said David Zaslav, president and CEO of Discovery Communications, is “to entertain, inform and inspire people to live their best lives.”

Discovery said Winfrey will have “full editorial control” over the joint venture, with responsibility for “programming, branding and creative vision.”

Discovery will handle distribution and origination of the network.

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AP photo / Kevork Djansezian

One step closer to total multimedia domination:  Oprah Winfrey,  joining with Discovery Communications, will be shopping for a CEO for her proposed network, according to Variety.