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Arts and Culture

White Stripes Clash With Air Force Over Super Bowl Ad

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Posted on Feb 10, 2010
White Stripes video
youtube.com

The White Stripes are crying foul over what they call the unwelcome and unauthorized use of their song “Fell in Love With a Girl” by the U.S. Air Force Reserve during a Super Bowl ad last Sunday. The band, consisting of singer Jack White and drummer and ex-wife Meg White, issued a statement on their website slamming the repurposing of their song, asserting “we simply don’t want to be a cog in the wheel of the current conflict” and threatening “strong action to stop the ad containing this music.” The warning seems to have worked, as the Air Force Reserve has taken down the ad from its site.  —KA

“Rock & Roll Daily” in Rolling Stone:

A comparison of the White Blood Cells single and the Air Force Reserve commercial reveals that the music is nearly exactly the same, with Jack White’s guitar riffs firmly intact and another guitar replicating the cadence of the original vocal medley. The commercial initially seems like an X Games ad until three fighter jets fly into frame during its final seconds. The “Grab Some Air” recruitment spot “features the high-octane thrills of action sports at its best. This is sure to capture the interest of even the most enthusiastic sports fan,” the Air Force Reserve site writes while listing two-dozen television markets where the ad will air. The Air Force Reserve makes no mention of the White Stripes.

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Watch the video for “Fell in Love With a Girl” here:

 

 

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By jack, February 12, 2010 at 11:39 pm Link to this comment
(Unregistered commenter)

of course lawyers are at hand, ready and willing to sue until crap emerges - why
that wasn’t the first action?  maybe a black-listing by the Armed Forces Network
of broadcasters - beaucoup royalties and probably royalties were paid for the use
in the commercial - label may have even been involved - artist got pissed - was
not consulted - big question, who actually owns the song?

Report this

By LemuelG, February 11, 2010 at 4:42 pm Link to this comment

You could hardly find a more common-practice in the TV and advertizing industries. The formula: take a famous pop song, have it reworked by studio musicians so it is still perfectly recognizable to fans, but with enough minor changes that any legal challenges fail - these advertizers know exactly what they are doing, and are well aware of the laws regarding IP-rights… more than you or Rolling Stone, or even the White Stripes - they will probably win (not that I’ve heard the music).

This is an incredibly minor intellectual-property issue, I don’t really blame the band for being pissed - but how is this in any way news?

There’s no need for you (TD) or the White-Stripes to make a political statement out of this - I guarantee that the USAF had nothing to do with the choice. I mean, it’s just ridiculous… ironically, the fuss will probably delight those who made the ad.

If it turns out that you are not being disingenuous (TD? Sure…), and are committed to exposing cynical plagiarists of all ‘stripes’ - I will be only too happy to share some of the hundreds of examples I have come across in my years broadcasting TV (are you ready to publish a fucking encyclopedia?).

Report this

By mlb, February 11, 2010 at 6:54 am Link to this comment

If the military and various other government jerks who do things like this were punished for it as normal citizens would be, maybe their numskull arrogance and disregard for the law would subside a bit.

Report this

By NZDoug, February 11, 2010 at 12:43 am Link to this comment

I thought “Jimmy, the Exploder” would be a better song from the White stripes
collection, for a military advert.
Is it still illegal to listen to “AC DC” in the USA for the war on terror?
Thunderstruck and all that jazz?

Report this

By Dave24, February 10, 2010 at 9:30 pm Link to this comment

The ad agency hired musicians who ripped-off the White Stripes.  The Air Force
approved the ad while completely unaware that the song was not fully original. 
That’s the most likely explanation.

Report this

By jpbreeze, February 10, 2010 at 7:49 pm Link to this comment

My apologies to all!

Report this

By mbernier, February 10, 2010 at 7:14 pm Link to this comment
(Unregistered commenter)

Remember the 2001 Wrangler’s “pilfering”?
http://spinner.aol.com/photos/wrangler-commercial-song-creedence-clearwater-revival

Report this
EJH's avatar

By EJH, February 10, 2010 at 6:20 pm Link to this comment

Actually jpbreeze, she’s his ex-wife.  Have you heard
of a place called “wikipedia”?
http://theunpeople.blogspot.com/ (Not wikipedia’s url;
just a blog I recommend)

Report this

By jpbreeze, February 10, 2010 at 6:05 pm Link to this comment

Okay, you don’t have to post my comment if you correct the wrong thats written
above, which is;  Meg White is Jack White’s sister, NOT “ex-wife”.

Report this

By Jim Matson, February 10, 2010 at 6:01 pm Link to this comment
(Unregistered commenter)

This article needs to be corrected!  Meg White is Jack White’s SISTER, not his “Ex-
wife”.

Do some Journalism folks.

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Samson's avatar

By Samson, February 10, 2010 at 1:40 pm Link to this comment

Get a lawyer and sue the crap out of them.

Report this

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