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Arts and Culture

‘The Social Network’: Your Life in Pixels

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Posted on Oct 1, 2010
thesocialnetwork-movie.com

By Kasia Anderson

The 1970s were branded the “Me Decade” long ago, but whatever shadowy committee makes such important temporal pronouncements might want to reconsider that call in light of the last 10 years. Even the most cursory survey of the favorite pastimes, entertainment products and guilty pleasures of “the Naughts” adds up to a study of unfettered (and commodified) narcissism, at once the fodder and the inevitable byproduct of a generation spoon-fed “reality” from every lit screen and given to frequent fits of cyber-disclosure, their lives uploaded and exposed from the biggest revelation down to the grittiest pixel.

Another reviewer of “The Social Network,” David Fincher’s new film about the making of the time-sucking vortex that is Facebook, enthusiastically crowed—or tweeted, fittingly—“It’s the movie of the year that also brilliantly defines the decade.” Rolling Stone’s Peter Travers is laying it on a bit thick there, as the film falls short of its own outsized ambitions, but he’s onto something when it comes to “The Social Network’s” dominant theme and mood. Call it anomie for the digital age—the interpersonal whiplash that we’ve all no doubt felt, largely thanks to Facebook, when we’ve “liked” and “shared” more moments online than off, and been in electronic contact with more fervor and frequency than face to face, our fingers all the while only really touching our own keyboards, if you will.

By now, most readers inclined to investigate this far have probably gathered that “The Social Network” tells the origin story, maybe a fictional version, of Facebook mastermind Mark “I’m CEO, Bitch” Zuckerberg and his astounding ascendance from social-misfit computer whiz at Harvard to social-misfit billionaire—the youngest billionaire, the film reminds us, in the history of the hyper-rich. However, as Rashida Jones’ empathic rookie attorney Marylin Delpy puts it, “every creation myth needs a devil,” and Zuckerberg, played with a fascinating, simmering kind of kinetic restraint by Jesse Eisenberg, initially seems to be this tale’s top candidate to wear the horns.

However, screenwriter Aaron Sorkin’s a lot smarter than that, and he has been known to draw even his least heroic characters in less blatantly infernal tones. Granted, Sorkin’s mythical Zuckerberg is clearly not someone skilled at making real friends, and he sells out, buys out and potentially steals from just about everyone whose orbit crosses his own at some point in the film. It’s no mistake that the plot intercuts scenes showing the hatching of Facebook, featuring Zuckerberg, his “only friend” and business partner Eduardo Saverin (the unforgettable Andrew Garfield, by far the film’s standout, flashing rare and raw emotion through his eyes), and a host of fellow nerd geniuses and the women whom they’d love to love them had they the game or the money or both, with later scenes in which Saverin is suing Zuckerberg for ruining both their friendship and Saverin’s slice of the company in one fatal, stock-diluting swindle.

But here we are looking at a highly unusual case involving big brains, bigger aspirations and amounts of money that would boggle even the most expensively trained minds at the elite Harvard social clubs with which dorky sophomore Zuckerberg is obsessed but to which he is not granted entry. (That’s fine—he’ll just blast his way in through a computer screen.) The film certainly invites judgment about Zuckerberg’s character, especially by explicitly depicting him all “lawyered up” in various face-offs with former partners. And although Zuckerberg’s real-life contribution of $100 million to the Newark public school system within days of the film’s release would appear to signal his own nervousness about moviegoers’ opinions about him, it never comes close to a simple verdict.

That’s partly because that’s really not the point of “The Social Network.” Stripped of its particulars, this is a classic fable about love and betrayal and the outsider wanting in so badly he ends up destroying what he desires the most. The core romance happens between Zuckerberg and Saverin, who take their relationship status, translated for the Naught (Naughty?) set, from “bromance” to “it’s complicated” to “it’s litigious” over the course of the movie. And it’s only fitting that if Facebook is where all good relationships go to die, then the creation myth of Facebook itself should also involve a few key casualties, beginning with the formative death of the highly unromantic dating interaction between Zuckerberg and the object of his erotic attentions, Erica Albright (gamely played by rising starlet Rooney Mara) and eventually endangering Zuckerberg’s standing with Saverin, the snob-jock Winklevoss twins (handled with hunky aplomb by solo actor Armie Hammer) and Napster founder-turned-professional-d-bag Sean Parker (OMG JT!!!), among others.

Ultimately, “The Social Network” is also about too much staggering success too fast and too soon, and since many in the Facebook generation apparently struggle to process life without the aid of either a gadget or a pop-cultural reference, here’s one of the latter: As Cyndi Lauper sang in a (cover) single she released in 1984, the year Mark Zuckerberg was born and back when MTV carried music videos rather than reality shows, money changes everything. It changes Zuckerberg and his team, too—and who can blame them? These are kids who can’t even binge-drink without the help of technology, and whose communication is overwhelmingly mediated—in this case, by social media, computers and/or legal representatives—to the degree that any direct expression is startling and always fleeting. And although Sorkin and Fincher make a sophisticated show of a saga that gestures at bigger ideas than the film is able to access, what shows up in the eyes and on the faces of Eisenberg and Garfield sustains the movie’s life and keeps the plot from imploding into a sleek heap of zeroes and ones without real connective tissue. But that’s the risk we run by meeting more often through screens than in our own skins.

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By WriterOnTheStorm, October 6, 2010 at 9:43 am Link to this comment

Had The Social Network been about the “anomie” of the cyber-socialized, it
might have warranted its brow-raising critical acclaim (see metacritic). But
instead the film tells the rather less interesting but more sensational story of
elitist, entitled children squabbling over power and money.

That this unredeeming tale of supersized greed is compelling is a testament to
Sorkin’s barrage of clever dialogue, so fast-paced that one scarcely has time to
reflect on the fact that one is watching a paean to latter-day robber barons.

The film’s self-conscious the-geek-shall-inherit-the-earth message is as
close as it ever gets to a penetrating social observation, but there’s plenty of
soap opera serving as a stand-in. Gorgeous groupies and rock-star
recklessness are thrown in to distract the viewer, and unfortunately the
filmmakers as well, from the fact that there is no there there.

The cultural landscape has been forever changed by the economic meltdown of
2008. The very idea that one could make a movie about the most successful
entrepreneurs of our time, and not even acknowledge this change is curious,
and raises the suspicion that both Sorkin and Fincher are personally invested in
the “classless society” myth. That disconnect is the fatal crack in the shiny
veneer of this work, and suggests to me for the first time, that Sorkin may have
passed his sell-by date.

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By ardee, October 6, 2010 at 4:47 am Link to this comment

My first thought was,“why on earth does a movie review appear on a political forum”. But, after reflection I think that this is not a movie about Facebook per se but about the generation that spends eternal hours in front of a computer screen trying to find personal relationships in an impersonal and anonymous medium. Perhaps this democracy is in such a sorry state precisely because this generation spurns reality and its duty to themsleves and the nation.

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By LocalHero, October 5, 2010 at 11:05 pm Link to this comment

No doubt no mention is made in this fake, slice of faux history that this Zuckerberg character was recruited by the CIA while at Harvard since it’s well-known that the Ivy League is prime recruiting ground for amoral types.

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By culheath, October 5, 2010 at 11:32 am Link to this comment

jeff - “I thought the 80’s were the “Me Decade”...

this is the “BRAND-new Me” or “Alt ME” decade

felicity - “culheath - your comment makes me ask the question:
Does the Facebook user get the full impact of body
language, which most agree conveys even more than the spoken word?  (I’m loathe to talk on the phone
because I can’t ‘see’ the other person.)

If not, would that support your ‘data pointalism’
argument?

Obviously, it lacks the vital info of body language and that’s part of it to be sure…

Arron Sorkin stated: “Social networks are to socializing what Reality TV is to reality.”

Parallel: Consider what happens to the concept of the value of money as a means of commodity exchange once the money itself is considered a commodity. What happens to the value? Facebook, et al, is social inflation.

RayLan- “I de-activated my facebook account - now to figure out how to delete it.

http://www.wikihow.com/Permanently-Delete-a-Facebook-Account

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By Jeff, October 4, 2010 at 7:52 pm Link to this comment
(Unregistered commenter)

I thought the 80’s were the “Me Decade”...

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By robert puglia, October 4, 2010 at 2:58 pm Link to this comment
(Unregistered commenter)

endless strings of 1’s and 0’s sum up a vapid cyber
society succinctly, even floridly, all things being one
or zero

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By felicity, October 4, 2010 at 9:00 am Link to this comment

culheath - your comment makes me ask the question: 
Does the Facebook user get the full impact of body
language, which most agree conveys even more than the
spoken word?  (I’m loathe to talk on the phone
because I can’t ‘see’ the other person.)

If not, would that support your ‘data pointalism’
argument?

(It seems that we’re going on a lot on the Facebook
subject, but I think since its usage is so prevalent
it might be a good idea to speculate on its impact on
us - how we think, or don’t think, how we relate to
others, or don’t relate, what we think we know, but
don’t really know…)

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RayLan's avatar

By RayLan, October 4, 2010 at 3:49 am Link to this comment

forgot to mention - I de-activated my facebook account - now to figure out how to delete it.

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By RayLan, October 4, 2010 at 3:43 am Link to this comment

The music which pulsed wildly throughout like a crack addict’s nerves, almost drowning out the rapid-fire dialogue in every scene which Zuckerberg curtly played and hacked every person and opportunity, defined the energy of this movie.
It was demonic and frightening. We have long ago dismissed the sci-fi prophecies of Frankenstien machines taking over the world. They have taken us over. They have unleashed the flood of our basest passions, this time not with primitive orgies, but with sophistication and genius - we have progressed to the such a time when anybody can destroy anybody with a keystroke.

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By Michael Elias, October 3, 2010 at 7:11 pm Link to this comment

David is absolutely correct. But I sure felt the presence of the poor young man from Rutgers who was murdered via the internet. And I am sure that many in the audience felt the same thing.
Although the film had first class snap and crackle I felt, well, soiled afterward. I didn’t want to know any of those people. Funny, the only people I liked were the lawyers around the table. Is that how bad it is when I like the lawyers?

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By culheath, October 3, 2010 at 9:16 am Link to this comment

felicity - True, if by ‘read’ you mean ‘scanned’.
I see a parallel expressed by the brevity and conciseness of poetry compared to prose. The same goes for math; F=ma or E=mc2 contain huge and powerful amounts of information.

I feel we are in an era of ‘data pointalism’ where social media like Facebook while claiming to centralize individual data are actually making social organization less coherent via the original proposition I made in the first post. Users are branding themselves without control over the gestalt or larger overall picture of what their individual data points paint.

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By felicity, October 3, 2010 at 8:39 am Link to this comment

culheath - it has also been suggested that we’re
getting a plethora of date at the same time as we’re
getting/gaining no knowledge -  sort of like reading an
entire book written in a language foreign to us and at
the end the content of the book is equally foreign to
us.  But we have ‘read’ the book, haven’t we?

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By Géza Éder, October 3, 2010 at 3:35 am Link to this comment

@ehrenstein: http://www.truthdig.com/eartotheground/item/college_freshman_commits_suicide_over_sex_video_20100929/

Anyway, truthdig is not perfect, but it still has good stuff grin

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By culheath, October 2, 2010 at 11:52 pm Link to this comment

“Are we experiencing them completely or are we having
some sort of a half-ass, incomplete, dilettantish
dabbling experience of them, not to mention what else
we’re doing at the same time?”

The more pieces of information there are, the less information each piece will carry.

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By David Ehrenstein, October 2, 2010 at 6:27 pm Link to this comment

Speaking of the internet—

http://fablog.ehrensteinland.com/2010/09/30/fait-diver-murder-by-twitter/

http://fablog.ehrensteinland.com/2010/10/02/fait-diver-they-sure-are-blue/

Why am I not surprised that Truthdig has made no mention of this crime?

Speaking as a gay man of 63 years of age nothing is more insulting than straight liberal indifference.

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By cheyennebode, October 2, 2010 at 10:37 am Link to this comment
(Unregistered commenter)

“INVENTIONS PARENT A CHILDS INTENTIONS”...

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By felicity, October 2, 2010 at 10:18 am Link to this comment

Haven’t seen the film.  Don’t have the gadget? to
pick up on Facebook.  What I do have is the
experience of watching my kids, their kids, young and
old strangers, staring at a little gadget with
seemingly intense concentration - while carrying on
conversations, studying, watching the tube, walking
down the street - in other words in just about any
situation.

I call this multi-tasking on steroids.  Got to wonder
if the truism, one-size-fits-all-and-doesn’t-fit-
anyone-very-well, would also apply to what we’re
getting out of our conversations, studying, tube
watching… while our noses are buried in the gadget
at hand.

Are we experiencing them completely or are we having
some sort of a half-ass, incomplete, dilettantish
dabbling experience of them, not to mention what else
we’re doing at the same time.

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