Those fickle users of online communication technologies have defied the expectations of both select BBC reporters and people paid to study these things, at least when it comes to their instant messaging, which has apparently dropped off in recent years. Why could this be?
In 2007, 14% of Britons’ online time was spent on IM, according to the UK Online Measurement company - but that has fallen to just 5%, the firm says, basing its findings on the habits of a panel of 40,000 computer users.
The study was released shortly after AOL sold its ICQ instant messaging service $187.5m (£124m) - less than half what the company paid for it in 1998.
And in September 2009, a survey of internet use by the New York-based Online Publishers Association found that the amount of time spent by surfers on traditional communications tools, including IM and e-mail, had declined by 8% since 2003.
It is a far cry from the early days of the decade when this very website anticipated that IM would overtake e-mail by 2004 [see internet links].
Cast your mind back to the early noughties - a time when dial-up was still widespread and the Apple G3s looked futuristic - and it becomes easier to recall why IM looked like it was about to conquer the world.