When life gives you SB 1070, make Gringo Masks. That’s the response of the Miami-based agency Zumi Advertising, whose clever marketers came up with handy his ’n’ hers facial accouterments for anyone to slap on and instantly look whiter, confounding pesky cops and immigration officials alike. However, the masterminds behind the Gringo Mask didn’t intend to offend; rather, they claim that they made the satirical move in order to spark discussion about the immigration issue. Whatever their intent, we think the male edition looks a little stonery, too. —KA
The Gringo Mask was not created for profit, says Zubi execs, but for purpose. It’s one of the nation’s leading Hispanic advertising agency’s ways of showing it disapproves of Arizona’s new law.
“When we first heard of the law in Arizona and the effects it could have in terms of racial profiling, we discussed at the agency what we could do about it, since we have access to media,” co-owner Michelle Zubizarreta told the Sun-Sentinel. “How can we address the issue, but do so in a creative way while at the same time delivering a message?”