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Arts and Culture

Miami Ad Agency Rolls Out ‘Gringo Masks’ for the Masses

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Posted on May 25, 2010
gringo mask
lasextanoticias.com

When life gives you SB 1070, make Gringo Masks. That’s the response of the Miami-based agency Zumi Advertising, whose clever marketers came up with handy his ’n’ hers facial accouterments for anyone to slap on and instantly look whiter, confounding pesky cops and immigration officials alike. However, the masterminds behind the Gringo Mask didn’t intend to offend; rather, they claim that they made the satirical move in order to spark discussion about the immigration issue. Whatever their intent, we think the male edition looks a little stonery, too.  —KA

NBC Miami:

The Gringo Mask was not created for profit, says Zubi execs, but for purpose. It’s one of the nation’s leading Hispanic advertising agency’s ways of showing it disapproves of Arizona’s new law.

“When we first heard of the law in Arizona and the effects it could have in terms of racial profiling, we discussed at the agency what we could do about it, since we have access to media,” co-owner Michelle Zubizarreta told the Sun-Sentinel. “How can we address the issue, but do so in a creative way while at the same time delivering a message?”

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By Juan Carlos, June 9, 2010 at 6:23 am Link to this comment
(Unregistered commenter)

Yes, lets be bigoted against white people!!!  That makes sense!?!?

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By Carl, May 27, 2010 at 4:58 pm Link to this comment
(Unregistered commenter)

Does this seem a little immature to anyone else?

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tropicgirl's avatar

By tropicgirl, May 27, 2010 at 1:42 pm Link to this comment

So now we are supposed to think it is ok to be called a “gringo” in our own
country?

How is this different from a nigger mask?

I’m just asking this since these are the people who think that the Civil Rights
Bill was so important to prevent racism.  If you really believe in that law then
these people are guilty of violating the civil rights of others.

Free speech, you say? Then I say hypocrite.

Just what Rand Paul was saying, pretty much. Here you see it. applied
selectively, or rather not being applied to all.

And being racist.

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By purplewolf, May 27, 2010 at 8:27 am Link to this comment

Gee another comment I posted with reference to Sarah Palin up and vanishes so here we go again.

Do them make these with Rand Paul and Sarah Palin on the faces?

Now I off to see how many other of my S.P. slamming comments they have taken off this site. We know it is the Sarah Palin Goon Squad behind these attacks.Yet she only cries foul if she thinks her 1st amendment rights are violated, to hell with the rest of the people.

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By Mark, May 27, 2010 at 8:23 am Link to this comment
(Unregistered commenter)

I think this whole thing is funny. AZ is right on the
money with its law which if you read it is basically
the same as the Federal law. If you are illegal you
should be fined, and sent back to the country in
which you came. Why do you get to skip the line on
immigration? Cops can already ask for anyones ID’s
when ever they want, they do it all the time no
matter what color you are. This is a new time, a new
era we don’t need more people in this country…the
days of NEEDED people to make this a country are
OVER. We are the ONLY messed up country that lets a
birth here be a citizen, try that in Austria and they
will laugh at your ass…no other country does this,
these are old rules to gain a population to make this
into a country. Sorry but this is 2010, not 1810.

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By agelbert, May 26, 2010 at 10:39 pm Link to this comment
(Unregistered commenter)

Great idea. However, the bigots will think up some jim crow law making it a felony to “impersonate a white person”.
I live in Vermont and I know the cops here eyeball dark or brown skin color much more than the pink tones.
I also know for a fact that the cops in Boston were able to get a city ordinance passed making it illegal to film a cop in public. Why? They claim it “interfered” with their duty. The real reason is the possible use of the video against them in court as proof of brutality or a shake down.
At any rate, they will frown on masks and try to give you a hard time.
Make up and sharp clothes work better.

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By PatrickHenry, May 26, 2010 at 5:06 pm Link to this comment

In the northern states the illegals look like Canadians.

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By Peter Z. Scheer, May 26, 2010 at 2:11 pm Link to this comment

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By Leefeller, May 25, 2010 at 7:31 pm Link to this comment

Hey, maybe I can get an Illegals mask? Ill wear it with a sombrero and see if I can get stopped, of course I should lower my dump truck!

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By Edward Riggins, May 25, 2010 at 5:22 pm Link to this comment
(Unregistered commenter)

“By Tom Snyder, May 25 at 6:37 pm #
(Unregistered commenter)

this not a law against minority it for all law breaking ,illegal aliens from any country,if you brake the law to get in when your caught you should be arrested and be export back to your own country
and not aloud to aply for seven years to re enter
the USA “

What law? This article is in reference to a bill passed requiring AZ state police to profile all minorities as if they were illegal aliens. You seem to be speaking of something else.

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By Artful Dodger, May 25, 2010 at 3:55 pm Link to this comment
(Unregistered commenter)

Give them time and that ad agency will put those handsome European kids into cross hair motifs.

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By kerryrose, May 25, 2010 at 3:53 pm Link to this comment

These masks are great!  I’m white and I want one, too.  Maybe if I get stopped, and I’m a young blonde, I won’t get a ticket!

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By e.m. hale, May 25, 2010 at 3:41 pm Link to this comment
(Unregistered commenter)

This is not to offend anyone??? Well, let me be the first to let you know that it is
offensive - it is horribly racist, insensitive and very offensive - I am Swedish by
descent, but a large portion of my family is latino - we do not look at each other
as different because of our skin tone, and the ‘white’ members of my family do
not look at the latino members as intruders in America - that is simply ridiculous,
we are all American and ANYONE who looks as the AZ law as ‘racial profiling’
against latinos has already committed racial profiling - by determining that all
illegal immigrants are in fact latino and all latinos are illegal immigrants -

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By Tom Snyder, May 25, 2010 at 2:37 pm Link to this comment
(Unregistered commenter)

this not a law against minority it for all law breaking ,illegal aliens from any country,if you brake the law to get in when your caught you should be arrested and be export back to your own country
and not aloud to aply for seven years to re enter
the USA

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