May 24, 2013
Men Defeat Women at the Box Office
Posted on Aug 15, 2010
Whether by chance or design, Hollywood turned the weekend of Friday, Aug. 13, 2010, into a cinematic tug of war between the sexes, with two of the most narrowly gender-targeted movies imaginable coming out on the same day.
The “Expendables,” meanwhile, is an action supermovie that stars almost every muscled killer from the 1980s, ’90s and oughts. It is vulgar, violent and insane. People, buildings and any sense of decency explode when shot by senior citizen Sylvester Stallone and his cohort.
By weekend estimates, the action flick led by $14.4 million in box-office takings. Interestingly, Box Office Mojo reports that a larger majority of “Eat, Pray, Love’s” audience was made up of women (72 percent) than the “Expendables’ ” was of men (61 percent).
We can deduce, therefore, that either Sylvester Stallone has more crossover gender appeal than Julia Roberts or, contrary to popular myth, more men drag women to the movies than the other way around.
But that’s enough trying to make sweeping cultural assumptions based on two late summer releases. —PZS
This fan-made trailer plays on the gender politics of the two movies:
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