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Arts and Culture

Introducing Computer Geek Barbie

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Posted on Feb 20, 2010
computer engineer Barbie
mattel inc.

Binary code is fun! Mattel’s new computer whiz Barbie is ready to do some coding.

Before anyone freaks out, let us unequivocally state that we heart the computer geeks. Apparently toymaker Mattel Inc. is hoping that members of its Barbie target market do, too, as the company is debuting its own computer engineer version of the iconic blond doll, complete with a pink laptop and a stylish-yet-nerdy T-shirt.  —KA

SFGate:

Barbie has a new career as a computer engineer, and technical women are cheering the development as another way to help attract girls to careers in science, high-tech, biotech and the other occupations of the future.

Backers include the likes of IEEE Fellow Dr. Karen Panetta, director of the NerdGirls program that aims to break down the negative sterotypes of women engineers and help young female students translate their interest into degrees.

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By Grace, February 22, 2010 at 1:19 am Link to this comment
(Unregistered commenter)

It’s a great direction for Matel to go with and it should hopefully influence young girls positively for
the future. However, I am not so sure that in the real world people will take pink
laptops seriously? Other than that, I absolutely think this idea is adorable and hopefully will be a great success for Matel.

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