LOGO: Truthdig: Drilling Beneath the Headlines. A Progressive Journal of News and Opinion. Editor, Robert Scheer. Publisher, Zuade Kaufman.
2010 Webby Award Winner for Best Political Blog
 
May 22, 2012
Log in / Register

 Choose a size
Text Size

Trending:     barack obama     gay marriage     ndaa     robert scheer     chris hedges
Most Read

God Is Watching

The Occupy Movement and the Politics of Educated Hope

Assange Versus the Tripe on American TV

Arizona Sheriff Joe Arpaio Ups the Ante in Birther Probe

The Good-Natured Dictator

Most Comments
Most Emailed

Reports
 * NEW! * The Nearly $1 Trillion National Security Budget
The NAACP’s Relevance Step

Ear to the Ground

A/V Booth

Arts & Culture
Better Than We Found It
The Good-Natured Dictator
A Beast Bent on Grace

Digs
Financial Meltdown 101

Truthdig Bazaar

Fit to Serve

By James C. Hormel and Erin Martin

more items

 
Arts and Culture

How Not to Blend Current Events, Advertising

Email this item Email    Print this item Print   

Posted on Feb 3, 2011
gawker.com

Well, this was just a colossally bad idea. Kenneth Cole, manufacturer of strangely expensive yet consistently mediocre shoes, decided to do a clever (read: not clever at all) ripped-from-the-headlines blend of promotion and news commentary via Twitter on Thursday, and the resulting tweetertisement was a debacle in under 25 words.  —KA

TNW Social Media via Gawker:

Oh dear, we thought that big brands might have learnt that hijacking hashtags isn’t a good idea and yet here’s US fashion brand Kenneth Cole, hijacking the #Cairo hashtag (currently used to report from the troubled events in Egypt) to promote its new Spring collection.

Read more

More Below the Ad

Advertisement

Get truth delivered to
your inbox every week.

Previous item: Teen Girls Who Play Video Games With Parents Are Less Depressed

Next item: Mad in America



Comments

Are you a Truthdig member yet? Login now, or register with Truthdig.

By azythos, February 6, 2011 at 9:43 pm Link to this comment

Tut, tut.

You cannot agree to the primacy of private property over the public good and at the same time inveigh against the “excesses” of capitalism.

Before straining at this gnat, you have already swallowed all sorts of camels, including the legal selling and buying of Congress members and Presidents.

These guys are simply exercising the one and only guaranteed freedom in the US: that of screwing the boobies to sell them cheap shit.

Report this

By reynolds, February 5, 2011 at 4:06 pm Link to this comment

two words for kenneth cole; john lobb

Report this

By Christian Welch, February 5, 2011 at 12:26 pm Link to this comment
(Unregistered commenter)

I have recently noticed a number of male folk shod in what appear to be updated versions of the pointed-toed pigases worn in certain quarters by some in medieval Europe. I assumed they had been purchased either under duress or in a misguided attempt to be “cool” from a local thrift store. I have now learned that these ridiculous shoes are actually by design and that one of the main manufacturers of such is a company called Kenneth Cole. Judging from this crude and inappropriate ad, it would appear that KC’s lack of taste and judgment extend well beyond cobbled leather…

Report this

By Brian Dykstra, February 4, 2011 at 11:19 am Link to this comment
(Unregistered commenter)

what douchebags.

Report this

Add Your Comment

Posts by unregistered readers are moderated. Posts by members
are published immediately. Why wait? Register today!






                        Number of characters remaining: 4000

Are you a human? Retype the word you see here.

     

Please read and abide by our comment policy.
By submitting this comment, you agree to this site's terms and conditions.

Newsletter

Get Truthdig in your inbox


 
 
 
Join the Liberal Blog Advertising Network
 
 
 
 
 
 
 

A Progressive Journal of News and Opinion. Editor, Robert Scheer. Publisher, Zuade Kaufman.
Copyright © 2012 Truthdig, L.L.C. All rights reserved.