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Arts and Culture

Google’s Eric Schmidt Kills Trees

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Posted on Mar 7, 2011
Motorola

Despite its CEO’s preferences, Google is among those companies offering solutions for readers who prefer words made of photons and glass to those in the form of ink and paper. Above, the Motorola Xoom tablet, running Google’s Android 3.0.

The business brains behind Google tells The Atlantic about his decidedly low-tech taste in information: “For me, there’s no better place to get accurate, fresh information—well-reported information—than a newspaper.” Schmidt reads both the paper and Web editions of The New York Times and The Wall Street Journal, and prefers “paper and ink” books to e-readers.

No Luddite, Schmidt says he gets a lot of his information from Google News, Google Alerts and various blogs. He refuses to accept the notion that news outfits can’t hack it online:

People ask me a lot about the crisis in the newspaper industry. The truth is I see now as a moment of tremendous opportunity in this industry—there are so many possible places where we can unite technology with the great reporting and experience that already exist out there to come out of this better than ever. I don’t have all the answers but I have some ideas: you could get news that is more personalized to you, so you can find stories that you’re interested in—in less time and without having to filter through the information you don’t want. So that when you turn to get your news you find that the news source “knows” what you like and you don’t have to start over each day. You can customize for where and how you’re getting the information—on your phone or your tablet, or desktop, or however you choose to get it. You could use machine translation to translate news from a paper on the other side of the world so you can get a different perspective on an issue.

Of course I think that part of the way to pay for all of this great content is with advertising—both text ads like those that Google started with and display ads, so you can add in that other piece to the puzzle. But when you put all these things together—personalized news, wherever you want it, in whatever language you want it, with your friends’ recommendations or what have you—you find that this is all something that is really worth paying for. So you might have a subscription or something like a “freemium” model where you get some of it for free or pay small amounts for the rest. With some combination of paid content and ads, you can move towards a thriving business model.

—PZS

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By Capitol Words, March 9, 2011 at 1:36 pm Link to this comment
(Unregistered commenter)

The business brains behind Google tells The Atlantic buysomething buysomething buysomething…

Shocker

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drbhelthi's avatar

By drbhelthi, March 9, 2011 at 12:24 pm Link to this comment

“There’s not a single decent newspaper left standing in the U.S.” By Alan, March 9

Not a major one, anyway.
Also, increasingly fewer in the western world.
Google? The C.I.A. had a motive for infiltrating Google. And Wiki.

As the Ashkenazim-Zionists of the Hitler Society, who own the media in the U.S.A., overtake the media in the European Union and elsewhere, one needs to copy all factual information, with URL, currently found on the internet. It is being systematically altered, in favor of the lawlessness introduced by the GHWBushSr entourage, in the 1980s.

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By Alan, March 9, 2011 at 1:10 am Link to this comment
(Unregistered commenter)

Well now, was not Eric Schmidt a one time big shot at
an actual do no evil company (Sun Microsystems) who
jumped over to a self-anointed “do no evil”
company (Google)?  Did Google do anything to save the printed word? NO! Google set out to scan and own every printed word.  The devastation wrought by
the rupertoids is
worse than ten thousand forest fires. 
There’s not a single decent newspaper left standing in the U.S.

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By brianrouth, March 8, 2011 at 4:06 pm Link to this comment

News spin industry http://vimeo.com/20715539

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By Mitchell Walzer, March 8, 2011 at 12:40 pm Link to this comment
(Unregistered commenter)

Do you really think the headline fits or is it for getting your click numbers up?

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By Salome, March 8, 2011 at 12:13 pm Link to this comment
(Unregistered commenter)

“...without having to filter through the information you don’t want…”.

Does this refer to other points of view?  Other perspectives?  Facts that were left out of “the news that’s personalized to you”?

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