Here’s a clever election-year trick: Get minors, who cannot vote, to hassle their parents, who can, to get to the polls this November. For optimal results, throw in the tween catnip that is Justin Bieber, who also cannot vote and is Canadian, and presto! You have a ... somewhat curious ad campaign.
Just this concoction was cooked up by Campus Progress, the left-leaning organization responsible for the Bieb-tastic spot below. —KA
“We’re trying to leverage Bieber fever,” Campus Progress’s Sara Haile-Mariam told POLITICO. “Most of his fans are 12 years old – we acknowledge that.” Still, they hope that Bieber fans will “tell their parents. ... The hope is to create something that goes viral and gets young people to be aware of the election.”
Of course, Haile-Mariam admits that part of the motivation was less purely political. “We consider ourselves big Bieber fans,” she confessed, adding that they hope Bieber will give some link love to their project via his Twitter page (and his over 5 million followers).