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American Catch

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By James Joyce

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Arts and Culture

‘Do It for Bieber’

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Posted on Sep 13, 2010
Wikimedia Commons / Daniel Ogren

C’mon ... do it for him.

Here’s a clever election-year trick: Get minors, who cannot vote, to hassle their parents, who can, to get to the polls this November. For optimal results, throw in the tween catnip that is Justin Bieber, who also cannot vote and is Canadian, and presto! You have a ... somewhat curious ad campaign.

Just this concoction was cooked up by Campus Progress, the left-leaning organization responsible for the Bieb-tastic spot below.  —KA


“We’re trying to leverage Bieber fever,” Campus Progress’s Sara Haile-Mariam told POLITICO. “Most of his fans are 12 years old – we acknowledge that.” Still, they hope that Bieber fans will “tell their parents. ... The hope is to create something that goes viral and gets young people to be aware of the election.”

Of course, Haile-Mariam admits that part of the motivation was less purely political. “We consider ourselves big Bieber fans,” she confessed, adding that they hope Bieber will give some link love to their project via his Twitter page (and his over 5 million followers).

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By Sherman Unkefer, September 15, 2010 at 11:30 am Link to this comment
(Unregistered commenter)

Nothing will charge the electorate better than an underage Canadian that everyone hates.  Great choice, very American.

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rico, suave's avatar

By rico, suave, September 14, 2010 at 9:06 am Link to this comment

Is Justin Bieber a boy or a girl?

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By NZDoug, September 13, 2010 at 6:45 pm Link to this comment

So is Bieber a Hamas member or what?
What does all this article mean?
Is it bad if children become more politically aware?
Should they try to influence their parents?
Are they smarter than their parents?
Is Sarah Palin adopting him?
Whats the deal?

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