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Arts and Culture

Anti-Smoking Camp Targets ‘Avatar’

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Posted on Jan 11, 2010
Cameron and Weaver
Flickr / OfficialAvatarMovie

The “Avatar” character played by Sigourney Weaver, left, has drawn fire for her cigarette smoking. In this “Avatar” promotional photo, Weaver is pictured with director James Cameron, seated at center,  and co-stars Joel Moore, center left, and Sam Worthington.

James Cameron’s “Avatar” has made beaucoup bucks, already taking in more than $1 billion worldwide since its release last month, but there’s at least one group that’s not happy with certain aspects of his futuristic odyssey. A campaign called Smoke Free Movies sponsored a major ad buy in Hollywood’s two prominent trade papers Tuesday to protest Sigourney Weaver’s on-screen smoking habit in the film. However, Cameron is quick on the uptake and responded to the criticism Monday.  —KA

The New York Times:

The full-page ads were scheduled to run in both The Hollywood Reporter and Daily Variety. For every $100 million it earns at the box office, “Avatar” will “deliver an estimated 40 million tobacco impressions to theater audiences,” said the ads, referring to scenes involving a cigarette-smoking character played by Sigourney Weaver. That estimate of the film’s value to tobacco companies included anticipated home video sales.

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By Melissa, December 7, 2011 at 12:23 pm Link to this comment
(Unregistered commenter)

Smokers yell about their rights.  Well what about my right to not die of lung cancer because someone else is smoking! Drunk drivers have killed and there are laws against drunk driving! Non-smokers rights have been ignored since the invention of smoking! I can have my car windows CLOSED and still I can smell the cigarette from the car infront of me or beside me. And yes I smell it before I see the lit cigarette.

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By Green Smoke Reviews, April 4, 2011 at 3:52 am Link to this comment

By depicting Grace Augustine smoking in the labs, James Cameron essentially is trying to portray Grace as a pioneer and a ‘higher-up’ in the Avatar program who gets to do whatever she wants. Did anyone notice that she is the only one smoking in what I presume is a non-smoking place such as the lab?

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By sook81, January 13, 2010 at 7:19 pm Link to this comment

Some people you meet smoke. Not everyone does, but some do. Some
made-up characters in movies smoke. Not every made-up character in
movies smoke, but some do.

Every thing’s an issue.

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By glogrrl, January 13, 2010 at 5:28 pm Link to this comment
(Unregistered commenter)

seti:  What he/she said.

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By WykydRed, January 13, 2010 at 2:33 pm Link to this comment

LOL! Yeah I heard about that. And the dumb bitch who complained—just stood up and yelled!—in New York during a play when the actor who was SUPPOSED to be smoking lit up. Ah, they’re just pulling all this bullshit about not smoking indoors because it leaves “third-hand smoke that kills at the touch!” Can you believe that bullshit? They tried it in England by putting up a sign (without authorization) that NO ONE was allowed in the maternity ward who smoked or had even been around smoke. A.S.H. UK got the short shrift and got punted by medical personnel calling them lying assholes. But A.S.H. USA? They’re getting away with it, even though it’s a bald-faced lie. Just lying pricks who found Prohibitionists willing to throw people entirely out of society. That 18 year-old Jewish girl was right when she asked, “I wonder what color star they’ll make smokers wear?”

Here’s the kicker to this story: Weaver smoked “cigarettes” in the movie. NO brand whatsoever. Just a generic, “Who’s got my cigarette?” ASH is demanding NO visual images of smoking. So fuck them, they apparently haven’t heard of the First Amendment. And there is NO mention made that EVERY single film gets its money from “product placement”! Every single film has Coke or Pepsi cans in it, or chewing gum, or guns with the name and make mentioned, or Wal Mart or Jiffy Pop and whatever else on it! Well, at least the Anti-Smoking Hood Wearing Bigots are doing a GREAT job on their kids. All their kids think they’re “assholes” and “primo assholes”! They’re smoking, and judging by the smells coming out of the college across the street, not just ciggies! Aaaah, rebellion! Parents don’t set the example, they set the anti-example. Dumb shits. At least the Arts can say, “First Amendment, dumbass.”

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By felicity, January 13, 2010 at 1:40 pm Link to this comment

A few years one of our LA theaters ran a play set in the ‘20’s in America.  A smoking scene - everybody smoked in the ‘20’s - was written into the script so naturally the actors lit up.

Immediately, waves of violent coughing broke out in the audience so raucous that the action on the stage stopped while the cast put out their cigs.  (Nevermind that our almost daily LA air is unsafe at any breath.)

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By WykydRed, January 13, 2010 at 2:40 am Link to this comment

GLAD to see most commenters here still have a brain and a spine and they are attached! (Comment does not include “DestryRidesAgain”).Smokers are not “niggers”, but the Anti-Smoking Klan is sure trying! I went to see this movie BECAUSE it had smoking in it. (Dear Hollywood, I’ll only go see movies that have smoking in them!) I neither need anyone making demands on what my kids can watch or cannot watch. I am fully capable of teaching them about real freedom and not “babysitting” freedom of Klanners bound and determined to get their way and only their way. I WILL smoke in my own home or apartment. I WILL live my own life and teach my children to live theirs anyway they want to as well. I WILL stand against any form, kind, type of censorship, which includes treating people like garbage who have no rights in this country because a pack of tyranists say so. I will stand for the rights of everyone who want to live their own lives, and ... I promise to only hire smokers and children of smokers. I will stop paying taxes (and have) because as someone who does not have rights in this country, I refuse to give tax money to people who want to homogenize this world by lying, bribing and flat out going against the Constitution of the United States of America.

Oh, and fuckheads? See ya in court for demanding that censorship be installed in EVERYTHING. The ACLU has already won its first case and yes, it IS infringement of rights as well as censorship and a “clear violation of First Amendment Rights.” (See the ACLU website!)

Folks, just keep doing what you want to do, fuck the IRS and all these Klan groups. But take your tax money away from them please? I vaped all the way through Avatar! I was asked to stop and I threw back, “Show me the law”. The Manager could not. Kids loved it. Parents were sooooo aggrieved they flat out put on their hoods and robes and turned non-smokers into supporters.  Movies is fun! lol

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By DestryRidesAgain, January 12, 2010 at 5:47 pm Link to this comment
(Unregistered commenter)

The commenters may not know the long history of commercial collaboration
between the US film and tobacco industries, documented in tobacco industry
files.

They may not know the many independent studies from Germany to Mexico to
the US and New Zealand showing that movies are a major recruiter of new
young smokers. Where did cigarette billboards go? Now we pay $9.50 (plus
$2.50 for the 3D glasses) to see them at the multiplex.

They may not know what the answer is: not a ban, just a voluntary, studio-run
R-rating that will encourage producers to think twice about smoking, just as
they now routinely calibrate language, sex and, yes, violence for rating (that is,
marketing) purposes.

Maybe some are reading off copy points from a tobacco company cheat sheet
headed: “Give to saps who blog for coffee.”

The fact is, movies with smoking are not just movies. They’re marketing by
other means. Smoking in movies kills in real life.

Check out the skinny at http://www.smokefreemovies.ucsf.edu.

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By Marshall K, January 12, 2010 at 5:35 pm Link to this comment

Some people aren’t happy unless they are telling
others how to live their lives.

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By DBM, January 12, 2010 at 4:10 pm Link to this comment

Nothing like getting a Billion dollars in the bank to make you target for litigation.

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By ghostrider67, January 12, 2010 at 1:26 pm Link to this comment

Nothing makes me sicker than hypocrisy.
True smoking kills(on the long run),but what about guns? the hundrends of missiles that were launched at the sacred tree in the same movie?
what about the smart bombs that were so lovingly gifted to the Iraqis during bush’s “shock and awe”?those never give a second chance to a human being,but yet they are glorified in every other movie that hollywood produces. makes me puke that these so called lazy assed,trying to look busy and whorthwile ‘campaigners’ go after movies and billboards when they can REALLY do something significant and simple like just going straight to the bloody factory that produces them cigarettes and stage a huge sit-in like for a year till they prove something instead of irritating people that have nothing to do with the poison being available in the first place.
If one of them ever cross my path,i will light up a whole pack at a go and puff and puff right in their faces,so help me god.

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Samson's avatar

By Samson, January 12, 2010 at 9:42 am Link to this comment

At one time, there was a serious problem.  The tobacco industry paid movie producers and stars to smoke in films. They spent the money to make smoking look cool.  And it worked, as many people like to imitate the stars they see on the screen.  Watch any of the old movie channels on TV and you’ll see lots of examples.  In some eras, every cool star or starlet smokes.

With this in mind, it was a good thing to have a campaign against smoking in movies to try to block this subtle advertising.

On the other hand, it can be taken too far. I see no reason why some characters in movies can’t smoke.  And no, it shouldn’t just be the ‘bad guys’.  At some point, you take away artistic freedom in how a character is created and portrayed if you try to complain anytime anyone smokes.

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By Peetawonkus, January 12, 2010 at 8:21 am Link to this comment

I don’t smoke, don’t want to, never have. But honestly, do these people behind Smoke Free Movies not understand: THIS IS A MOVIE. THESE ARE ACTORS. THEY ARE ACTING. THIS IS NOT REAL. THOSE ARE CHARACTERS. Jeezus.

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By Howie Bledsoe, January 12, 2010 at 7:58 am Link to this comment
(Unregistered commenter)

The smoking ruins of a charred arab child is perfectly OK on the big screen, but this could hurt OUR kids!!!!

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By diman, January 12, 2010 at 6:55 am Link to this comment

I think people who organized this campaign should undergo a psychiatric evaluation. What an idividual, paticipating in such a campaign must be thinking, I wonder? But then again I thought of Snookie and it is all clear to me, it is just that sometimes I forget what superficial and deprived culture we live in.

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By ceti, January 11, 2010 at 9:57 pm Link to this comment
(Unregistered commenter)

I’m with Cameron—these lobbies go after smoking in this one film by one
character, while ignoring violence, brutality, and countless other examples of anti-
social behavior found in so many films. Their stance stinks of hypocrisy and
represents a new low in interest group politics.

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