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Americans Really ‘Like’ Facebook

Posted on Sep 14, 2011
Flickr / Ksayer1 (CC-BY-SA)

A recent Nielsen report shows that Americans reached a new cultural milestone in May: They collectively spent 53.5 billion minutes on Facebook that month.

That means that the average American Facebook user (of 150 million) spent about 12 minutes a day, or just less than 6 hours a month on the social networking site.

Americans spent more time on Facebook in May than on any other website that month. Yahoo came in second place with 17.2 billion minutes, and Google ranked third with 12.5 billion minutes. —BF

SF Gate:

With Americans now spending nearly one-quarter of their overall Internet time on social networks and blogs, Nielsen said the results show “how powerful this influence is on consumer behavior, both online and off.”

“Whether it’s a brand icon inviting consumers to connect with a company on LinkedIn, a news ticker promoting an anchor’s Twitter handle or an advertisement asking a consumer to ‘Like’ a product on Facebook, people are constantly being driven to social media,” said Nielsen’s first-ever State of the Media report to focus on social networking.

The report took a snapshot of online activity during May and found nearly 4 of every 5 active U.S. Internet users went to social-networking and blogging sites, accounting for 22.5 percent of the total amount of minutes people spent online. Online gaming was next with 9.8 percent, followed by e-mail at 7.6 percent.

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By SarcastiCanuck, September 15, 2011 at 7:57 am Link to this comment
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We now do everything online in our virtual lives.Work,shop,sex and relationships are all done using a keyboard and mouse.Pretty soon we won’t have to interact with anybody and can sit in a closet with our laptops all day.I believe more and more people are already there….Do you know any good porn sites…Girlfriends are so yesterday..

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By Psychobabbler, September 14, 2011 at 9:23 pm Link to this comment

Oh Boy!

What a great investment opportunity! I’m getting all giddy now! hooray! I didn’t know that the thumbs up meant more than a voters ballot, but I guess it does! Hooray for the new leaders that were never elected by anyone! How neat! I’m going to go on FB now to LOL+ROTFL etc. etc.

Did you ever notice that there isn’t a thumbs down option? Can I give a thumbs up to the end of this awful trend?


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