Top Leaderboard, Site wide
Shop the Truthdig Gift Guide 2014
December 18, 2014
Truthdig: Drilling Beneath the Headlines
Sign up for Truthdig's Email NewsletterLike Truthdig on FacebookFollow Truthdig on TwitterSubscribe to Truthdig's RSS Feed

Get Truthdig's headlines in your inbox!


Go West, Young Han
Weather Extremes Rise as Planet Gets Hotter and Colder






Truthdig Bazaar more items

 
Arts and Culture

Americans Really ‘Like’ Facebook

Email this item Email    Print this item Print    Share this item... Share

Posted on Sep 14, 2011
Flickr / Ksayer1 (CC-BY-SA)

A recent Nielsen report shows that Americans reached a new cultural milestone in May: They collectively spent 53.5 billion minutes on Facebook that month.

That means that the average American Facebook user (of 150 million) spent about 12 minutes a day, or just less than 6 hours a month on the social networking site.

Americans spent more time on Facebook in May than on any other website that month. Yahoo came in second place with 17.2 billion minutes, and Google ranked third with 12.5 billion minutes. —BF

SF Gate:

With Americans now spending nearly one-quarter of their overall Internet time on social networks and blogs, Nielsen said the results show “how powerful this influence is on consumer behavior, both online and off.”

“Whether it’s a brand icon inviting consumers to connect with a company on LinkedIn, a news ticker promoting an anchor’s Twitter handle or an advertisement asking a consumer to ‘Like’ a product on Facebook, people are constantly being driven to social media,” said Nielsen’s first-ever State of the Media report to focus on social networking.

The report took a snapshot of online activity during May and found nearly 4 of every 5 active U.S. Internet users went to social-networking and blogging sites, accounting for 22.5 percent of the total amount of minutes people spent online. Online gaming was next with 9.8 percent, followed by e-mail at 7.6 percent.

Read more


New and Improved Comments

If you have trouble leaving a comment, review this help page. Still having problems? Let us know. If you find yourself moderated, take a moment to review our comment policy.

By SarcastiCanuck, September 15, 2011 at 7:57 am Link to this comment
(Unregistered commenter)

We now do everything online in our virtual lives.Work,shop,sex and relationships are all done using a keyboard and mouse.Pretty soon we won’t have to interact with anybody and can sit in a closet with our laptops all day.I believe more and more people are already there….Do you know any good porn sites…Girlfriends are so yesterday..

Report this
Psychobabbler's avatar

By Psychobabbler, September 14, 2011 at 9:23 pm Link to this comment

Oh Boy!

What a great investment opportunity! I’m getting all giddy now! hooray! I didn’t know that the thumbs up meant more than a voters ballot, but I guess it does! Hooray for the new leaders that were never elected by anyone! How neat! I’m going to go on FB now to LOL+ROTFL etc. etc.

Did you ever notice that there isn’t a thumbs down option? Can I give a thumbs up to the end of this awful trend?

Nifty!

Report this
 
Monsters of Our Own Creation? Get tickets for this Truthdig discussion of America's role in the Middle East.
Right 1, Site wide - BlogAds Premium
 
Right Skyscraper, Site Wide
Right 2, Site wide - Blogads
 
Join the Liberal Blog Advertising Network
 
 
 

A Progressive Journal of News and Opinion   Zuade Kaufman, Publisher   Robert Scheer, Editor-in-Chief
© 2014 Truthdig, LLC. All rights reserved.

Like Truthdig on Facebook