Dec 11, 2013
Amazon Sells Many More Digital Books Than Hardcovers
Posted on Jul 20, 2010
It looks like Amazon’s e-book strategy is paying off. CEO Jeff Bezos revealed Monday that, “even while our hardcover sales continue to grow,” his company sold 180 Kindle edition books for every 100 hardcovers last month. That figure has accelerated since Amazon dropped the price of its best-selling product, the Kindle e-book reader, by $70.
Full press release here.
Clearly e-books are cheaper to produce and distribute than their physical cousins, but, as the Los Angeles Times points out, there is some skepticism about whether Amazon keeps e-book prices low to help Kindle sales:
Amazon says it excluded free Kindle books from its sales comparisons.
Whatever Amazon’s motives, consumers clearly expect a discount when buying digital media. And why not? Digital books don’t have to be made from trees and inks, shipped half way around the world and moved from warehouse to store to home. Why shouldn’t the publisher pass on the savings to the consumer? —PZS
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