May 24, 2013
Disney Grabs Marvel: Can Mickey and Wolverine Get Along?
Posted on Aug 31, 2009
Oh, what a tangled web Spider-Man weaves. Thanks largely to the multibillion-dollar success of Marvel’s characters on the big screen, Disney is buying the fabled comic book company for $4 billion in cash and stock. The Mouse House says Marvel characters will soon be appearing at its theme parks, but that isn’t the half of it.
Marvel’s characters—and there are about 5,000 of them—will also be funneled into Disney’s film, television and merchandising businesses.
It will be interesting to see how Disney wedges Marvel’s edgier content (compared with the likes of Goofy, anyway) into its ecosystem. Chain-smoking Marvel front man Stan Lee isn’t exactly Uncle Walt. The company may adapt its film strategy, where more adult titles are quarantined under the Touchstone and Miramax brands.
If not, the conglomerate may decide to dull Wolverine’s claws, or go a different direction and make the world of Disney a little less wonderful.
According to a report in The New York Times, Disney is going after the hearts and minds of little boys. That’s where Marvel comes in. Seems “Hannah Montana” wasn’t winning over that demographic. —PS
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