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June 19, 2013
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The End of Network TV as We Know ItPosted on Aug 18, 2009
The American television industry is in crisis, according to Advertising Age critic Bob Garfield, who figures prominently in The Wrap’s two-part look into the future of the industry. In fact, says Garfield, we’re seeing early signs of “the total collapse of the network television model.” —KA
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By battery, September 9, 2009 at 4:54 am Link to this comment
(Unregistered commenter)
A television network is a distribution network for television content whereby a central operation provides programming for many television stations. Until the mid-1980s, television programming in most countries of the world was dominated by a small number of broadcast networks. Many early television networks (e.g. the BBC, NBC or CBS) evolved from earlier radio networks.
Report thisBy Rodger Lemonde, August 21, 2009 at 11:14 am Link to this comment
(Unregistered commenter)
bogi666
Report thisActually we are being sold. Ad budgets are based on CPM
or cost per thousand. That is you and me. The value we
have determines the CPM rate. Off air audiences can
only be guaranteed to have had discretionary income at
the time they bought the set. Cable and satellite
viewers are proven to be spending money every month.
Doesn’t it give you a warm feeling to lnow you have
value to some one?
By bogi666, August 20, 2009 at 5:26 am Link to this comment
Roger Lamonade, do you thunk we’re being had, that is?
Report thisBy LostHills, August 19, 2009 at 11:03 pm Link to this comment
Good…
Report thisBy WriterOnTheStorm, August 19, 2009 at 11:03 pm Link to this comment
For most of the commentators here, who have used up space to impress us with their superior taste by ranting about
the drivel on television, the point of this article has been completely lost.
But to their point, I wonder how many of them have ever seen a German police procedural drama, or suffered through
a Mexican soap. Bad as it may be, American television is one of the few things we still do better than anyone else -
one of the few things we still export to other countries.
If you think television is bad now, wait another five or ten years, because we have a long, long way to fall yet. Imagine
when the few networks that survive can’t afford to make drama at all. When your offspring are zoning out to all reality,
all the time, learning how to get ahead under wild west capitalism by watching loutish, inarticulate contestants back
stab, sabotage, and lie their way to season-finale glory.
But this article is not about the demise of another golden age of American creativity and ingenuity. It’s about the
demise of an economic model, and its reverberations throughout the country. This doesn’t just threaten some mythical
Astin Martin driving, cocaine addicted, veneer toothed, thirty something living in a case-study house overlooking
Sunset Strip. No, these changes are going to effect every one of us, because all around us, economic models are
collapsing.
The digital revolution and globalization are like the upper and lower jaws of an insatiable parasite eating us from the
inside out, leaving a perfectly mummified outer shell to haunt us with reminders of America’s better days. If you think
burrowing against our homes to buy cheap goods made in China by someone happy for slave labor wages is a
bargain, you got a rough ride coming. If you think the one-percenters give a thousand calorie turd which middle class
they exploit - the shrinking one here or the growing one in India - your dream world is about to cave in.
So before you download that movie, or fast-forward through the commercials on your tivo, or pass the mom and pop
Report thison your way to Walmart, remember that in an interconnected world, everything has ramifications. Learn to connect the
economic dots, or the day may come when your son’s and daughter’s best shot at a life as good as yours, is winning a
reality show - in Germany.
By espaz, August 19, 2009 at 8:11 pm Link to this comment
(Unregistered commenter)
thank fn god. let msm die and be gone! “oh boo hoo boo hoo….i’m not gonna have my reality tv or my corporate news shows “. the sooner the better i say.
Report thisBy Samson, August 19, 2009 at 2:46 pm Link to this comment
Who on earth ever thought that MSNBC is ‘liberal’ or ‘left’? Christ, its the combined operation of Microsoft and GE. That’s left? Are you really surprised that a big anti-union company that is a leading defense contractor is putting right-wing voices on the air?
Left-wing media is very hard to find in this country. Try socialistworker.com, or counterpunch.org., or watch Amy Goodman’s Democracy Now (democracynow.org for audio and video feeds if its not on in your area.)
The one thing for sure is that big corporations like GE will NOT give you ‘left-wing’ media. They may lie and pretend that they do, while putting lots of right-wingers on the air under that fake label. But the real question is, why would anyone believe them?
Report thisBy Purple Girl, August 19, 2009 at 8:57 am Link to this comment
Left wing media is aiding the Right wing agenda.
Report thisThe Neo Cons never dwelled on the outrage or the antics of the Left Wing for the last few decades.
We never got any traction, because we were dismissed and ignored as irrelevant,by poltical leadership and media.
Yet show after show on “Liberal” MSNBC grants Center stage to these Teabaggers, and pro Lifers, and Religious Zealots and Townhollers.
I’ve been listening to their shit for 3 decades on MSM- I really don’t need to see or hear them throughout their collective mental breakdown, now.The Hypocrisy,corruption and lack of deductive reasoning in their doctrine was bound to collapse under the weight of the well foreseen catastrophe. Review the Lefts Screams about Trickle Down, industrial & financial deregulation, Tax Breaks of Corps and the Rich. How much air time or print can you find covering these protesters point of view in their contemporary media?
If anyone should know how to marginalize the poltical effects of the Right Wing- it should be the Left.
The Rightwingers have decided any publicity is good publicity- much like Celebrities and groups like PETA. Unfortunately history has proven repeatedly not all publicity is beneficial to their image.
Their archilles heel lies within the chasm between their words and their actions.
Instead of discusssing the ‘Birthers’ we should be discussing Cheney’s Presidential Coup.
Instead of covering the claims Obama is going to ‘Kill Granny’ we should be exposing how Insurance co have been.
Instead of covering Pro Life Rallies, we should be investigating why 7 out of 100 births ends in death in the US under this current healthcare system.
The Left wing Media is allowing the Right wing to control the ‘topic of the day’. FYI over half the country does not give a shit about the right wings thoughts- reason we rejected McCain.
The Left wing media is lapping up this elixer brewed by the Rightwing ‘dog waggers’ by even mentioning their pawns and puppets.
By Rodger Lemonde, August 19, 2009 at 8:24 am Link to this comment
(Unregistered commenter)
Small loss. Broadcasting has evolved, life happens things change.
Report thisNow can anyone explain this?
When TV was free for all advertising picked up the tab. Now most of us pay for TV but the advertising is still with us.
Could it be that we are being had?
By Rabbit, August 19, 2009 at 7:17 am Link to this comment
(Unregistered commenter)
When military propaganda masquerades as The History Channel and PBS takes ads promoting mountain top removal mining, it’s time to turn the knob to the left.
Report thisBy Anarcissie, August 19, 2009 at 6:53 am Link to this comment
As with newspapers, people seem to want to complain about content in order to explain the decline of television. I think the problem has more to do with the economic model and the rise of new technologies which compete with the traditional mass media. I still see television screens flickering in people’s windows, so they’re watching something, but it could be Netflix DVDs, games, or material from the Internet. Or maybe the televisions are just playing to empty rooms.
Actually, though, it’s been several years since I read a daily newspaper or watched network television, so maybe I don’t know what I’m talking about.
Report thisBy Allan Krueger, August 19, 2009 at 6:46 am Link to this comment
Which came first, the chicken or the egg? I bet the programming
Narrow casting (cable) is a great idea if it offered something worth watching! And the monthly tab required to watch SPIKE TV (Pimp My Ride) and rest of the content aimed at trailer park residents! C’mon!
Report thisBy photoshock, August 19, 2009 at 6:35 am Link to this comment
To all of this, add the cost of the cable! Living in an area of the country that does not receive any signal from the major network’s tv stations, I am locked into the cable model.
Report thisThis is shocking enough, but when the rates for cable are raised without input from the consumer, then it becomes highway robbery.
The programming of the cable and notwork companies is abominable to say the least and at worst is completely moronic. I, personally cannot stand the idea of ‘reality based programming.’ I did not watch and enjoy television on the basis of reality, I wanted and watched tv for the fantasy and science fiction based programming as well as the situation comedies.
Now, there are hardly any sit-coms available on the ‘big four’ and less and less dramas and good programming available.
To say that the notworks will survive until the middle of the next decade is at best a pipe dream and at worst delusional. The notworks cannot survive on reality based programming much longer, because there are only so many reality based programs that can be produced and watched, before the public rebels at the idea.
My answer to the raising of the cable tv rates and the horrific programming of today’s model, was to cut off the cable and watch live streaming programming or programs on the internet, I am 51 years old and remember tv like it should be, not what it is today.
By The Old Hooligan, August 19, 2009 at 6:28 am Link to this comment
Crap like “American Idiot” and “Jon & Kate = Fake” dominate the ratings, while quality programming like Discovery and National Geographic usually go begging for ratings share.
“America the Beautiful” could also be called “America the Stupid.” Works for me.
Report thisBy Fat Freddy, August 19, 2009 at 4:19 am Link to this comment
TV sucks! Plain and simple. The only new shows worth watching are on premium cable like Dexter and Californication. Watered down versions like The Closer and Leverage are just that, watered down. Then there’s the movies. It’s the same old movies over and over and over again. And don’t get me started about “Reality Shows”. But the thing that really gets me is all of the advertising. It’s not enough that between 1/3 and 1/2 of the time allotted is commercials between programming, now, they have to advertise during programming with banners and pop-ups. Last year I sprung for a 50” Pioneer plasma. I bought it mainly for live sports, and that’s about all that is good for, except maybe Blu-Ray movies and video games. Network and cable TV are responsible for their own demise. Sub-par programming and excessive advertising make TV unwatchable.
Report thisBy Jeff Postal, August 19, 2009 at 3:16 am Link to this comment
(Unregistered commenter)
It’s a hellish combination of worthless newsertainment, police dramas, and reality aggression. Pure Crap!
Report thisBy ChaoticGood, August 19, 2009 at 12:24 am Link to this comment
If you have tried to watch broadcast TV in the last few years, this failure is no surprise. Broadcast TV relies on passivity of the audience. The younger and “younger thinking” audience is being pulled away by ever more active TV experiences. First the 500+ channels of Cable TV, next the Internet/Interactive TV via twitter or something like it.
Report thisIn a few years after the passive TV generation are dead, then the passive TV will die with them. No surprises here. I don’t see why we should mourn their passing.
By redspades, August 18, 2009 at 10:50 pm Link to this comment
What’s next?
The end of paper money, perhaps.
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