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Arts and Culture

What’s With the Pinkface, Fellas?

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Posted on Jul 13, 2009
Bruno
aceshowbiz.com

Ich factor: Sacha Baron Cohen as Brüno.

Vanity Fair’s Brett Berk has detected a mini-pattern playing out in the film world, starring (but certainly not limited to) “Brüno,” Sacha Baron Cohen’s latest attempt at biting social satire. It’s “Pinkface”—or the cinematic phenomenon in which straight guys play gay by way of trying to “lay claim to homosexuality as a ‘topic’ ” with less-than-stellar results, judging by Berk’s sum-up of the situation.

Brüno’s not the first instance of Pinkface in recent memory (this is where we are obliged to invoke the unsavory specter of “I Now Pronounce You Chuck & Larry”), and it’s not the only recent release of its kind, as Berk points out, but it’s enough to drive the author to wonder, “What is it with straight guys?” What indeed.

VF.com:

Bruno’s schtick is straight-up Pinkface. He grabs hold of an easy gay target—a vapid fashionista—and then waves it in the air tirelessly for 83 minutes, like some underpantied go-go boy on a rainbow Pride Parade float. That’s not dancing, it’s not original, and it’s certainly not funny. [Ed. One of us begs to differ.] It’s obvious. The movie attempts to claim that he’s not just a minstrel, but an instigator and investigator—like Michael Moore, but less subtle—revealing the homophobia buried in American culture. Thanks, Bruno. I didn’t realize that rednecks, right wing presidential candidates, ultimate cage fighting fans, and evangelical Christian ministers who run post-gay training workshops—literally the gotcha’ pieces at the core of this facile movie—had an anti-gay bias. I appreciate your ferreting out that out amazing piece of news.

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By shgawa, July 26, 2010 at 12:49 am Link to this comment

civil rights movement, e.g. “pinkface.”

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By jmr, July 20, 2009 at 3:22 pm Link to this comment

You can argue with Lane or me with the ferver of the true believer.  Borat’s sold his comedy, and you’ve bought it, you’ve joined the fandom.  Now you must protect your investment.  Islam means peace, Piss Christ is great art, Sacha Baron Cohen is a comic genius.

Meanwhile, after the hype-driven opening, the tweets went out:  “Not funny, don’t see it.”

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By bunkerbuster, July 20, 2009 at 5:10 am Link to this comment

Anthony Lane’s comment rests on the dubious assumption that Cohen’s setups are live and unscripted. Some probably are, and some, surely, are not.

  Perhaps Lane also assumes (I don’t want to say for sure as I have only the excerpt below to go on) that Cohen’s primary aim is to enlighten. So, naturally, the Borat and Bruno characters fail to live up to their potential in that department. They could be more enlightening if Cohen were less insistent on playing it so far over the top.

  But would that be funny? Probably not. At least not funny as often as Borat and Bruno are. The core of Cohen’s comedic formula is bombastic chutzpah. The laughs originate mostly from the astonishment that an individual would actually manage to place themselves in such a situation.

  Lane complains that Borat’s apparent dupes or set-ups don’t respond in ways that show bigotry, and, indeed, they do not in many cases. But in those bits, the comedy comes not from the dupes but from Borat himself, who is also emphatically a figure of fun.

  This is another aspect of Cohen’s genius. He’s making fun of both himself and the ostensible patsies he interacts with. It’s 360 degree parody, laying low all pretense and highlighting every foible. If Cohen didn’t invent this style, he has certainly mastered it.

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By BruSays, July 17, 2009 at 5:24 pm Link to this comment

Whoa nelly!

Cohen didn’t give a rat’s ass about American manners or Southern hospitality. He was looking for what churned below the veneer and he scraped and scraped until that veneer came off. He did it in Borat and he did it in Bruno. 

Notice how his gags begin almost innocently. Once his foot is in the door he moves in, pushing the envelope to see what’s under his victim’s veneer. THAT’S where he’s going. It isn’t a test of manners or a lesson on etiquette. Politeness be damned, he wanted to reveal what was underneath.

The gracious martial arts instructor? Clueless as he was, he assumed Bruno was straight. Do you think he’d spend 5 seconds with Bruno if he thought he was gay?

And how about those tolerant fans at the Ultimate (100% Straight) Fight stadium? I had no idea that thowing folding chairs at someone was a token of Southern affection.

Let’s not liken high manners to high morals. And I think that’s one of the messages Cohen attempted to reveal. But to me, he failed on that score. I walked away thinking I’d watched an adult “Candid Camera” - all contrived gags made on innocent (but not necessarily decent) foils.

Come to think of it, I’d have preferred 90 minutes of old Candid Camera re-runs to Bruno. Remember the one when Fannie Flagg drove the engine-less car down the hill and into the gas station and asked the mechanic to check the oil. Remember the one when…

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By jmr, July 17, 2009 at 4:27 pm Link to this comment

“Cohen’s genius is in the way he gets people to expose their own irrational hostilities and/or bigotry and/or small-mindedness.”

Nonsense.  He completely failed in Borat.  The patsies he selected responded to his vulgarities, for the most part, with grace and kindness.  As Anthony Lane says, in The New Yorker:

I realized, watching “Borat” again, that what it exposed was not a vacuity in American manners but, more often than not, a tolerance unimaginable elsewhere. Borat’s Southern hostess didn’t shriek when he appeared with a bag of feces; she sympathized, and gently showed him what to do, and the same thing happens in “Brüno,” when a martial-arts instructor, confronted by a foreigner with two dildos, doesn’t flinch. He teaches Brüno some defensive moves, then adds, “This is totally different from anything I’ve ever done.” Ditto the Hollywood psychic—another risky target, eh?—who watches Brüno mime an act of air-fellatio and says, after completion, “Well, good luck with your life.” In both cases, I feel that the patsy, though gulled, comes off better than the gag man; the joke is on Baron Cohen, for foisting indecency on the decent. The joker is trumped by the square.

The only thing Cohen exposes is his own mean, puerile vulgarity.

By the way, glad someone has caught the minstrel in Brüno.  Those who see this censoriously, as demeaning or stereotyping, miss the entire point of burlesque, in which caricatures, like minstrels and drag, are part of the artform, as they are in commedia dell’arte.  Brüno would be a wonderful burlesque if he were put to a better use than that of a cheap provocateur.

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By jmr, July 17, 2009 at 4:19 pm Link to this comment

“Cohen’s genius is in the way he gets people to expose their own irrational hostilities and/or bigotry and/or small-mindedness.”

Nonsense.  He completely failed in Borat.  The patsies he selected responded to his vulgarities, for the most part, with grace and kindness.  As Anthony Lane says in The New Yorker:

I realized, watching “Borat” again, that what it exposed was not a vacuity in American manners but, more often than not, a tolerance unimaginable elsewhere. Borat’s Southern hostess didn’t shriek when he appeared with a bag of feces; she sympathized, and gently showed him what to do, and the same thing happens in “Brüno,” when a martial-arts instructor, confronted by a foreigner with two dildos, doesn’t flinch. He teaches Brüno some defensive moves, then adds, “This is totally different from anything I’ve ever done.” Ditto the Hollywood psychic—another risky target, eh?—who watches Brüno mime an act of air-fellatio and says, after completion, “Well, good luck with your life.” In both cases, I feel that the patsy, though gulled, comes off better than the gag man; the joke is on Baron Cohen, for foisting indecency on the decent. The joker is trumped by the square.

The only thing Cohen exposes is his own mean, puerile vulgarity.

By the way, glad someone has caught the minstrel in Brüno.  Those who see this censoriously, as demeaning or stereotyping, miss the entire point of burlesque, in which caricatures, like minstrels and drag, are part of the artform, as they are in commedia dell’arte.  Brüno would be a wonderful burlesque if he were put to a better use than that of cheap provocateur.

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By Russian Paul, July 17, 2009 at 1:15 am Link to this comment

I just saw it and I was a bit let down. I am gay, I love Cohen, and was ready to laugh. But the problem was he didn’t expose any under-the-surface bigotry like he did in Borat. He overdid his “gayness” to such a violent extreme that he forced reactions out of people, some of whom are probably plenty openminded. You ended feeling sorry for these people.

Especially Ron Paul, who out of all the politicians Cohen could have chosen, deserved it the least. He’s no champion of gay rights, but he is certainly not an enemy either and he reacted like any normal person would in that nightmarish situation. There were also some genuine bigots in the film, but Cohen goes to such an extreme to provoke them, by the time it gets to that point, who cares?

There were funny moments, of course, Cohen is a funny man, but this movie lacks the bite Borat had. This was just an exercise in bad taste (which is fine, if that’s what you’re looking for).

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By bunkerbuster, July 16, 2009 at 12:49 pm Link to this comment

‘‘Why do people support this stuff which expresses -not explores- sheer hostility.’‘

Cohen’s genius is in the way he gets people to expose their own irrational hostilities and/or bigotry and/or small-mindedness.

While the mediasphere groans under a surplus of self-important admonishments against homophobia, it is rare and valuable to witness authentic outrageously ribald demonstrations of the species.

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By MeHere, July 16, 2009 at 5:13 am Link to this comment

The Gay Species, well said!

S. Cohen doesn’t deal _with_ human degradation; he deals _in_ it.  No accomplished comedian does that. He is not funny and he is no artist.  He is simply making more polluting trash to add to the pile that already exists on TV and movie screens. But the more serious issue is why do people support this stuff which expresses -not explores- sheer hostility.

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By BruSays, July 15, 2009 at 12:37 pm Link to this comment

Che, you struck out.
1. Strike one. WTF are you bringing your kids to an “R” rated film without a clue as to what you’re in for? When was the last time you saw a fun-for-the-whole family comedy with an “R” rating? 
2. Strike two. Like bunkerbuster said, Cohen is a straight Jew. For pity’s sake, he’s hardly promoting a gay agenda in this film.
3. Strike three. The portrayal of “Mexican furniture” was, in my view, directed smack in the face of insensitive non-Latinos.

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By bright93, July 15, 2009 at 11:59 am Link to this comment
(Unregistered commenter)

Kenny needs to get real. There are hardly any Kazakhstanis in the US but gay people are everywhere and are subjected to harassment, violence and discrimination every day. Even in predominately gay towns like West Hollywood where I live straight men still drive around in the evening screaming homophobic comments. This has happened in recent years and I do not look at all like Bruno (even though that shouldn’t matter). I know of people who were murdered for being gay recently at Camp Pendleton and in Riverside Country a few years ago. Real discrimination matters more than some hypothetical matters about a country no one in the US knows about.

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By bunkerbuster, July 14, 2009 at 11:14 pm Link to this comment

Wake up, Che. Bruno IS a hetero Jew. And if you took your children to see this movie, you have no one but yourself to blame. If they are too young to figure out the satire, they’ll just be bored…

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By Che Guevarra, July 14, 2009 at 3:05 pm Link to this comment
(Unregistered commenter)

I wonder what the comments would be if a non homosexual Jew did a film like Bruno. I guess being racists towards Latinos and blacks is really funny. I took my kids thinking is was a comedy instead paid full price for gay porno with a couple of laughs. One more sign of a decadent “liberal” pop culture.

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By Gmonst, July 14, 2009 at 12:26 pm Link to this comment

I am not sure there is supposed to be some underlying commentary, reflection or message about society.  Its about getting laughs and it succeeded for me.  He simply creates situations that are uncomfortable and confusing for people and lets us watch the reactions, if they don’t react, he ups the discomfort until they do.  If they still don’t react, they get cut from the movie.  Its really just an edgier version of candid camera. Ali-G made people uncomfortable with his extreme ignorance, juvenile mentality, stupidity, and unflinching self-confidence.  Borat made people uncomfortable by exhibiting strange behavior in situations where people felt they had to keep being polite to avoid cultural insult.  Bruno provokes discomfort with extremely narcissistic behavior, and sexual antics which represent an extreme version of common gay stereotypes.  He confronts people to evoke reactions which are funny to watch.

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By The Gay Species, July 14, 2009 at 11:55 am Link to this comment
(Unregistered commenter)

Cohen’s film Borat and Bruno either receives craves or condemnations, and like any satirist, how far one takes a stereotype and hypes it is itself the measure of good satire. But, even so, the use of stereotypes for satire—while necessary for the art to work, has a tendency to offend because the stereotype assaults before the satire takes effect. I cannot stomach Cohen’s satire. I don’t find it funny or amusing, nor much more than vile and excremental.

He could pull out a turd and eat it, assume the audience would have a clue about the “satire,” but the disgust on the audience’s faces might not allow for shit-kicking, much less shit-eating, satire to understand the connection. Cohen is one of the “slapstick” satirists, as is most of Comedy Central and Logo channel’s programs. Some of the satire works—e.g., Jon Stewart and Stephen Colbert are excellent—some of it can pass for satire—the animes—but characters called Mr. Poo (for shit) that take actual form and dance along with the kids really does excrete bad taste to get a shit-load of laughter.

At some point, doing anything disgusting will entertain a public’s salacious and dim wits, especially when they cannot connect the dots of the stereotype to the satirical point. For them, the stereotype itself is itself funny, and for them, Sacha Baron Cohen has his moment in their mind’s toilet.

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By BruSays, July 14, 2009 at 11:48 am Link to this comment

Digital Dave,

You’re telling me that Ron Paul’s remarks were scripted, that the crowds screams and taunts in the ultimate fight arena were scripted, that the martial arts instructor’s lines were scripted as were the preacher’s lines?

No, I hardly think so. I won’t say there’s not a helluva lot of editing going on here but then again, it’s not a documentary. As with Borat, there’s a plot, they have a general idea of where they want to go with a scene, and they’ve arranged the “interviews” and briefed those they’re going to question - to get their foot in the door. Then it’s everyone for themselves.

Whether it advances our society’s view on homosexuality, hypocrisy or religion is another matter. In my view, homophobic viewers will remain unchanged (“Yep, them fags are just like that Bruno guy”) and others will find it outrageous, funny, stupid or a waste of money.

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By Howard Mandel, July 14, 2009 at 9:51 am Link to this comment
(Unregistered commenter)

“The dehumurization of the gay press.”

I am way more offended by the comparison of gay characters to minstral performers than I am about straigt people playing gay. Some gay people think gay culture is somehow their own person fiefdom. There isn’t a dirth of real gay entetainers. Maybe not as many as I’d like, but I can see them whenever I want. The minstral shows came out of the fact that real black entertainers could not perform for white audiences. The humilation of that condition is what made blackface so shameful. I’m glad the author knows all about anti-gay behavior, but it may come as shock to him that the average straight person is still quite ignorant of how ugly that behaior looks up close. I think it’s great that Sasha is shining a light on that stupidity. Lighten up!

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By DigitalDave, July 14, 2009 at 8:42 am Link to this comment
(Unregistered commenter)

@BruSays - [They] all are REAL people. They weren’t reading lines and their reponses weren’t scripted.

Their remarks WERE scripted, just not in the straightforward fashion of a traditional work of fiction.

The technique is used daily by the TV news industry, where the news “writers” script out some remarks from a “real” person, and then they go looking for someone who will PREDICTABLY say the sort of thing that they scripted out.

In the case of Bruno, they have the luxury of editting out any film footage that doesn’t meet their expectations, so that the final product is virtually identical to what they scripted.

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By Paracelsus, July 14, 2009 at 8:32 am Link to this comment

I think the Ron Paul segment was supposed to show how homophobic the politician was. But the impression I got was that of a homosexual man who tricked Ron Paul into a bedroom and then proceeded to aggressively show him his cod piece. Sacha Cohen showed himself as a sexual predator, not Mr. Paul as homophobe. I would call this outrageous conduct.

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By bunkerbuster, July 14, 2009 at 5:05 am Link to this comment
(Unregistered commenter)

Let’s see: Truthdig filched the concept from Vanity Fair, who’s writer ripped off the civil rights movement, e.g. “pinkface.”

You both miss the point of Bruno by a mile. Bruno is a masterpiece of “show don’t tell.”

So, sure, you can tell us certain types of Americans are homophobic, but that’s inadequate. Real journalism, true expose, true Truthdig, dare I say, means SHOWING. And Bruno pulls that off like no one else. No one in journalism or television or film has come anywhere near his audacious brilliance in exposing and demonstrating the casual bigotries of “ordinary” Americans and Britons. And to do it with a laugh in mind is worthy of the Nobel Peace Prize…

My personal favorite: he confronts a terrorist with the acerbic observation that Osama bin Laden looks like a “dirty wizard’’ or, better yet, “a homeless Santa Claus.’‘

Cohen’s 360-degree parody exposes all the absurdity and hypocrisy in its purview and, even, as in the above article, the small-mindedness of some movie critics.

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By Howie Bledsoe, July 14, 2009 at 4:00 am Link to this comment
(Unregistered commenter)

Oh, give it up, guys!!!
He´s just a comedian, his “black” Ali G character was equally over the top and didnt really represent the British-african culture.  Borat, again, was a 2D cartoon of a central Asian, and had little to do with the Kazhak culture. (He´ll, his “hometown” was filmed in Romania!) But he pushes issues to the fore, and I don´t believe he really has any poor feelings towards the characters he portrays. He´s a comedian, OK???

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By Kenny, July 13, 2009 at 11:56 pm Link to this comment
(Unregistered commenter)

Sasha Baron Chen has been doing exactly this type of humour sinvce the start of his career. I di not hear Berk coming out and attacking Borat for it portrayal of Kazakhstanis. It is interesteing that it is only when our own interest groups are ued in this way for satire that we feel it necessaryu to declaim the discrimination.

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By Charlene Cheek, July 13, 2009 at 9:18 pm Link to this comment
(Unregistered commenter)

Mr. Cohen enjoys making fun of Americans & making a lot of money at our expense.
His worn out subject—how funny gays are—is a bore & barely hides his hatred.
Considering the current boycott of anything from or even connected to Israel, led by Naomi Klein, to protest 50 plus yrs of atrocities committed by Israel against the Palestinians, & the fact that we now know full well who caused our financial ruin in this country—Mr. Cohen’s brothers at the Fed, the US Treasury, Wall Street, Goldman Sachs, Lehman Brothers, the US government, etc etc, not to mention who owns all 5 conglomerates that control all the US media & therefore, the message we receive (as bragged about by Michael Medved)—it stings that now Mr. Cohen & his peeps are again going to cash in on their spoils in this country, & we help them by going to see their movie—-which makes fun of Americans, the same as their first movie did.
I suppose next Mr. Cohen will run for governor of some state—possibly New York where their is money to be made.

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By politicky, July 13, 2009 at 8:53 pm Link to this comment

There are very few prominent entertainers who I absolutely loathe.  Sacha Baron Cohen is one of them.

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By BruSays, July 13, 2009 at 7:45 pm Link to this comment

The gays and gay lifestyle depicted by Bruno and his cohorts were outrageous, over-the-top, and often funny - but no more representative of gays and the gay lifestyle than the clueless “conversion” preacher or the ultimate “100% Straight” fighting fans are of heteros.

But my “take away message” from Bruno was this:

Bruno and Lutz (his not-so-secret admirer) aren’t real people; they’re ficticious characters. They’re actors reading lines and doing outrageous, scripted things designed to elicit a reaction.

But the preacher, the ultimate fight fans, the “anti-gay/terrorist” martial arts instructor, Ron Paul, the talk show audience - all are REAL people. They weren’t reading lines and their reponses weren’t scripted. Therein is the difference.

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By Bill, July 13, 2009 at 7:21 pm Link to this comment
(Unregistered commenter)

Sasha Baron Cohen should learn a little something about artistic integrity.  He is no better than those he tries so flatly to ‘expose.’

This film has all the intelligence and ‘scathing satire’ of a blow job.

Oh, and Sasha: you owe me $12.00 and a bucket of popcorn.

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