From trade shows to adverts, women can often be found selling consumer electronics, but Forrester Research argues that electronics companies should focus more on selling to women.
The notion that men dominate all-things-nerd is a complete myth, according to a new consumer research report that found that single women in North America are all about laptops, video games and digital cameras. So the next time you’re shopping for that special lady, don’t think book, think Kindle.
Forty-four percent of all single women surveyed own a game console, compared to 53 percent of single men, confirming reports from International Game Developers Association and Entertainment Software Association illustrating that women do play video games.
When it comes to handheld-game devices, 27 percent of single women surveyed count themselves as owners while 29 percent of single men said they have one, according to the study. Single women, meanwhile, surpassed single men slightly on digital-camera ownership, 78 percent to 76 percent.